It is hard to overstate the importance of email marketing statistics. These statistics can help improve your marketing strategies and segmentation. Get a weekly newsletter with marketing statistics to learn more. Email newsletters provide a great tool to measure your success. These statistics can be applied to both offline as well as online businesses. They will help you target your email campaign more effectively and make it more relevant. These articles will help you determine which statistics to track.
Mobile users check their email three times more during the day than desktop users
A new stat shows that mobile users check their mail three times more frequently than desktop users. This shows that although email is accessible by 85%, mobile users have more task-oriented goals and are more focused on their email. 58% also check their emails first thing in the AM. This shows that these users are more important than us. What should marketers do in order to make their mobile users' emails standout?
Mobile commerce has the potential to make it easier for customers to buy in spur-of–the-moment or planned purchases. A recent study revealed that 38% American smartphone users purchased a product when they received a marketing message via mobile. Furthermore, 45% of these purchases were made in-store. Mobile marketing is especially effective for younger audiences because they spend the majority of their time within an app. Indeed, 70% of mobile phone users check their email through the mobile application, and most check it in mornings.
Despite this trend, mobile emails continue to outperform desktop and laptop computer channels. A recent study showed that 59% US consumers check personal email from their phones, and 23% access work emails. While these numbers may seem shocking, the benefits of responsive email design are significant. This can increase click through rates by as high as 30%
Personalized emails improve click-through rates
Bluecore has released a report that personalized emails can increase click-through rates of email campaigns by as high as 139% according to a new study. These personalized emails are based on the recipient's past purchases and preferences. A recent study revealed that 81% were at least somewhat inclined to make additional purchases if they receive personalized emails from retailers. 70% of respondents consented to their personal information being collected by retailers and sent targeted promotions.
Segmenting is one way to increase click-throughs. Sending the same email to all of your subscribers will result in low click-through rates. The best way to do this is by segmenting your list according to interests. This will make it easier for you to send relevant emails to your audience. Even though it might seem great to send emails out to all your subscribers, keep in mind that not everyone will want to read what you have to say.
CTR is a measure of how many people have opened an email and clicked the link. Usually, a CTR of 5% or more is considered good. However, there is no universally accepted standard for email click-through rates. Sources indicate that email CTRs vary widely between companies. Paceco states that an email with a click-through rate of 10% is considered good, while Delivra reports that an average email click-through rate of 3.57% is considered good. Furthermore, emails with legal content rank among the lowest in terms CTR while emails containing sports information rank the highest.
Dynamic product recommendations boost email CTR
Dynamic product recommendations are a way to increase your email CTR and engage your subscribers. These emails are generated by machine learning algorithms and triggered when the recipient opens an email. The most relevant and compelling offer will be displayed based on the recipient's interests and preferences. If you want to make your offers more appealing to consumers, use larger images and refrain from using product titles. For maximum CTR, use different algorithms for different user segments.
Personalization improves email CTR because it allows recipients to select products based upon their past purchases. You can boost conversion rates with product recommendations. That means more revenue from fewer people. A study by Salesforce showed that product recommendations account for 7% of site visits, but contribute nearly 30% of the revenue. Personalized recommendations increase click through rates in emails and improve the average order price. This article will show you how to make your email more click-through friendly by using product recommendations.
For product recommendations, responsive design can increase email CTR. Mobile designs usually display three products per row. However, desktop designs often display three products per row. Email CTR can be increased by 37% by using large product images and removing the price. This strategy is highly effective at increasing open and can significantly increase email click rates. Although this strategy isn't appropriate for every industry, it works well for email campaigns.
Emails that are abandoned have a higher conversion rate then newsletters
You may have heard that your newsletters convert more than emails. What's the deal? There are several reasons for this phenomenon. Newsletters are incredibly popular, but abandoned emails are much more effective for converting leads into customers. Because they are less likely to be deleted, abandoned emails have a higher conversion rate and a higher open rate.
First, abandoned emails are far more likely to be opened than newsletters. Although only 21% received a click through, more than half of the emails opened were purchased. This is quite a large number. These emails with abandoned product links are more open and clicked on than newsletters. In order to reactivate the interest of your customers in your products, you can send abandoned email sequences.
The reason that abandoned emails have a higher conversion ratio than newsletters is the fact that they take a bit longer to send. According to a study, one in 100 newsletters is converted into a purchase. This is a surprising number given the difficulty of creating and sending email newsletters. You will be able to convert your subscribers if you create a series with abandoned emails that include relevant products.
Email bounce rates are below 1 percent
You've likely seen bounce rates higher than 1% if you use an email marketing service. It's okay to get bounces from time to time, but the goal is to keep them under 1%. Bounces can be caused by many reasons, including temporary delivery issues and email addresses changing. Email bounce rates higher than 2%, or even 5%, are cause for concern. A bounce rate of more than 10 percent indicates a serious problem.
Email marketing statistics indicate that entertainment and media industries are amongst the most frequently bounced. However, agencies, real estate and business services have the highest bounce rates. In addition, entertainment and media industries have the lowest bounce rate. These industries also have lower unsubscribe rate averages. According to the most recent statistics, email bounce rates in these industries are usually below 1%. It's possible to have low bounce rates even if you don’t have an effective email marketing campaign.
A good email analytics tool will help you determine if your emails bounce. Campaign Monitor's 2020 Email marketing benchmark study, which compares many email analytics tools, shows that marketers have email bounce rates below 1%. If your email bounce rate has been increasing over time, it is important to address the problem. A high bounce rate can often be attributed to poor quality email lists, which you need to address.
Email reading time has fallen from 13 to 10 seconds to just 10 seconds
Many marketers are confident that despite the decline in time spent reading emails, they will continue to succeed despite the challenges. In fact, according to a study by Litmus, the average time spent reading an email has fallen by 10 seconds in the last three years. The reasons for the decrease vary, but all point to a decrease in email read-time:
In 2018, 61% percent of emails were read. Only 25% were glanced at or skimmed, while 15% were deleted. Mobile access and higher email engagement go hand-in–hand. Emails are now opened on mobile devices, while 61 percent of emails are opened on desktop. Despite these declines mobile devices continue to be the best reading environment. In fact, mobile devices are the most popular email platform, with 42 percent of all emails opened on mobile.
Email openings vary by country, region, time of day, and even time of day. The U.S. sees approximately 20% of email openings between 9 and noon. The rest are open throughout the day. The peak time for opening Spanish emails is between 4:00 and 5:00 pm. However, Australians and New Zealanders open their emails earlier than others around the world. With 84 percent of the emails being opened on mobile, this is a high percentage.
Trends for 2022
Email marketing has been one of most effective ways to reach potential clients for years. Yet, it has its share of problems and challenges. This year, more challenges are in store for email marketers. Most marketing professionals are likely to be anxious about the changing digital landscape and growing distrust in social media platforms. There is no doubt that integration and lack of data are the most pressing challenges for marketing professionals. Here are some trends in email marketing for 2022 you should be aware of.
First, make your email design easy and simple. While you've seen some impressive email design trends in the past year, don't overdo it. Instead, combine static images with dynamic elements. You'll achieve visual depth and more control over what elements you display first. Next, keep an eye out for modern email design trends and incorporate them into your campaign. For example, you may want to try sending your audience birthday messages with exclusive discounts or Early Access Invites.
Email marketing is changing as the pre-COVID era ends and we enter the post COVID era. Despite the fact that email still remains one of the most popular methods of marketing, customers' preferences are constantly changing. It is important to adjust your marketing strategies in order to stay ahead of the ever-changing world. Email remains one the most efficient channels for marketing, generating up to $51 for each dollar spent.
FAQ
How long should my content marketing campaign be expected to last?
This will vary depending on industry and the type of product/service offered.
You might spend a month designing a new style of shoe if you're selling shoes. For example, you could launch your new product in August. You may then continue to update it throughout each year.
If you're selling clothes, you might create one look for fall and one for spring. You should always offer something new to your audience so they never get bored.
Your goals will determine how long your content marketing program can last. For small-scale companies, one channel may be sufficient. To reach large audiences, larger companies might need to consider several channels.
How do I calculate my return on investment from a Content Marketing Strategy
The average return on investment (ROI) for businesses that implement a Content Marketing Strategy is between 5x and 10x higher than for businesses that don't.
A Content Marketing Strategy is used to generate leads and sell.
It provides valuable insights into the business. These insights allow you to make smarter decisions, such as identifying new opportunities and improving customer service.
So, if content marketing strategy is something you're interested in, here are some numbers:
You can easily double your overall revenue.
How can you create a content marketing strategy that is effective?
You must first determine the type of content that you wish to create in order to develop a content marketing program. Next, identify your target market and the ways they use the internet. Next, choose the best channels to reach your target audience. Then, select the appropriate keywords for each channel and create compelling copy for each piece.
What is Content Marketing?
Absolutely! Content Marketing works well for any type of business. Whether you sell products or services, provide support, or offer training, creating content is a great way for customers to learn about your company and stay connected.
What is content marketing?
This strategy involves creating relevant and valuable content for your blog or website. This content can include video, images, text, and infographics.
Why is a Content Marketing Strategy necessary? Why not just send emails or post social media updates?
Two main reasons you might choose to ignore a Content Marketing Strategy.
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You may believe that email marketing or social media posts will be enough to get people talking and sharing your brand's story.
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If you haven't tried email marketing or posting on social media, you might assume that this type of content isn't practical.
Both assumptions are incorrect.
Email marketing and social media posts can be great ways to communicate with customers and prospects. But they don't suffice by themselves.
A single email campaign won't be enough to help you achieve your goals. Instead, it needs to be part of a larger strategy. It won't be enough to just post on social media. They should be part a bigger plan.
This is where your Content Marketing Strategy comes in. A Content Marketing Strategy is a plan that sets clear goals for each piece. This will allow you to manage the entire content creation process.
As a result, you'll be able to spend more time focusing on other essential aspects of running your business, like growing your audience and increasing conversion rates.
Although there are many benefits to a Content Marketing Strategy it does not mean that it is easy.
But, having a strategy in place makes all the difference.
How do you create effective content?
Great content can only be created if you write about something you are interested in. You must find topics that you are passionate about if you want to succeed at writing. This is about finding your passion and then sharing it with others. Writing for yourself is one thing, but when you start writing for other people, you'll notice how much easier it becomes to produce quality content.
Statistics
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
External Links
How To
How to Create a Press Release that Is Effective
Press releases can help you establish authority and credibility in your chosen niche. Press releases can also be a great way to build relationships with journalists or other influential contacts.
Many business owners are unable to create compelling press releases due to lack of the required skills.
Here are some tips to keep in mind as you develop your next press release.
Know Your Niche
Before you write your press release, make sure you understand your niche. This involves understanding what sets you apart and what makes your press release stand out.
For example, suppose you're a real estate agent. If you are a real estate agent, it might be worth including information about your professional affiliations such as the association to which you belong and how long have you been practicing in this industry. You could also mention your experience working with clients and providing excellent customer service.
Add Keywords to Your Title
The title of your release is often considered the most important. It's often the first thing that search engines see in your press release, so make sure it grabs everyone's attention.
Keywords that are relevant to your product or services make the best titles. You might use words such as custom-made bridal gowns or wedding dresses if your product is sold.
Make Sure Your Headline Is Relevant
Your headline is the first sentence in your press release. It's what people will read first, so it has to be catchy and relevant.
When you're creating a press release for the first time, you probably won't know exactly what kind of content works well. Test different headlines against one another. Check out which ones get the most clicks.
You can also run a Google search for your company name along with "press release." You can get a good idea of the types of topics that work best by looking at the top results.
You might have heard it said, "Write for yourself, but publish to others." You can't just create a press kit without knowing who your audience really is.
Write With a Purpose
Three sections make up most press releases.
Each section contains specific elements that help readers quickly grasp the main points of your message.
Executive Summary
This section is typically the shortest. It typically contains one paragraph that summarises your press release.
Body
Here you can provide information about your product. You can use this space to describe the benefits of your products or services.
Conclusion
This section is the last of your press release and includes two paragraphs. First, summarize your key takeaways. End on a positive note by sharing something about your business.
For example, here's a sample conclusion:
"My new book gives practical advice to anyone interested in improving their health and fitness." I hope my book can help you achieve your personal dreams.
Don't Forget To Include URLs
It is a common practice to link your website in a press release. You may not be aware of the different types and types.
Here's a quick look at the different types of links you should add to your press release:
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Email: If you send a press release via email, make sure to include a URL.
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Social media: Add social-media sharing buttons to you site. This way, any user who shares your press release will automatically link to your site.
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Blog: Create a blog article about your press release. Include a link in the body to your press release.
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Website: Link directly to your website using the URL included in your press release.
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Directory Submissions: Send your press release to directories like Digg or Yahoo! Press Release Directory.