B2B marketers have many content marketing ideas. They can take many forms. White papers, product comparison books, blog posts, and videos are just a few examples of possible content types. Depending on the target audience, business model and content type, each one of these types of content may prove to be effective. If you want to create content for B2B businesses that convert prospects into customers, you will need to create several types of content. These are some examples for content types that can generate leads:
White papers
White papers are a great tool to create brand awareness and lead generation. If done correctly, white papers can serve as the inspiration for a full year of content marketing. Even though timely data is important, it can hinder your content development six to twelve months after publication. Conducting research and conducting surveys about the topic is essential to creating a white paper that is successful. It is also a great way to determine your target audience and brainstorm solutions.
Product comparison guides
Buyer's guides can be a great content marketing strategy that appeals to the readers' need for information. For example, consumers in the defense market are concerned about missing data and counterfeit parts. These buyers can use a guide to help them decide if the product is right for them. It can help the buyer decide how much to purchase a product. Product comparison guides are great content marketing tools because they highlight the benefits the buyer will get if he/she purchases informed.
Blog posts
Plumbers wouldn't be writing about replacing the bathroom's piping. You might instead write about modern faucet setups and rescuing a flooded tap. You might consider using pop culture references as a way to relate your niche to other plumbers. You might include a summary of the information in this article, or you could compare it with your industry. You can also leverage the power of NICHE TOOLS if you are a plumber.
Video content
While written content and infographics can be very engaging, videos offer a unique way to engage your audience and generate leads. Potential customers can learn more about your brand by viewing a video that highlights your company's history, strengths and challenges. This content can make you stand out among your competitors. SimblaOCO's company overview video allows viewers to see the process of creating a website. Video production can be challenging, but they have many benefits that you should include in your marketing efforts.
Gated resources
Consider creating gated resources for your website. These are long-form pieces of content that offer value to your audience. These resources can help you become an authority in your field and encourage more people to download your offers. Here are some ideas for gated information. Continue reading to find out how to make your gated resource more efficient. These tips are important to remember. You should find it easy to download and interact with gated resources.
FAQ
What does Content Marketing look like?
You know what someone is searching for when they visit your site. Great if they find what they are looking for. They'll go elsewhere if they don't find what they need. With content marketing, you create useful and helpful information that answers questions, solves problems, and provides value. This content can be used across all platforms (social media and email). This ensures that everyone has access to the content.
Why is content so important
Any digital marketing campaign needs to include content. You must create quality content to attract new customers. Blogs are the best way of doing this. Blogging builds authority in your niche which makes you more trustworthy. You can build trustworthiness, which increases your search engine rankings. You get organic search traffic when you rank highly.
Should I hire someone to write my Content Marketing content?
No! To produce content for your business, you don't necessarily need to hire a professional author. There are tons available online that can assist you in getting started.
Is it easy to measure content marketing?
Yes! It is part of the process to measure results. It helps you determine whether your efforts were successful and whether you need to make changes.
You can track visitors coming from many sources (email, social media and paid advertising) and track conversions like sales leads, purchases, and organic searches.
These metrics will show you which pieces performed well and highlight your most important opportunities.
How much does it cost for a content strategist to be hired?
A lot of agencies and freelancers can offer content creation services for reasonable prices. Some companies will pay more if they are satisfied with the level of expertise provided by the individual working on the project.
Statistics
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
External Links
How To
What are the best content marketing platforms?
Every industry is different, so there's no single platform that will work for everyone. But most industries have at the very least one tool they like to use. Hubspot's software has been proven to improve conversion rates by over 50%. It is therefore widely used by marketers.
All tools are not created equal. Some offer better analytics tracking, others allow for easier collaboration between different teams, and others offer features such as A/B testing that may improve your content marketing ROI.
Consider the following before you make a decision about a particular platform: What are the pros/cons of each? It will meet my current needs? And what about in 2 years?
Entrepreneur Magazine's top five content marketing platforms are listed below.
Marketo Content Studio - Content Marketing Platform #1
Marketo is a social media management platform for enterprises. It offers a suite of products and services, including CRM software, social publishing tools, and analytical dashboards.
The company also offers a content studio, which gives businesses access to pre-made templates and graphics. These can then be modified into customized designs.
This means that you don't need to spend time creating graphics or writing original content. Instead, you can focus on generating compelling content that speaks directly to your audience.
One of the main reasons for this success is that Marketo makes it easy to add videos and images to your blog posts. This improves the visual appeal of your posts and encourages readers to engage with them.
Marketo requires that you upload your files to Marketo in order to edit them.
Content Marketing Platform#2: Trello
Trello is similar in concept to Kanban boards, which are used for project management. They both feature lists of tasks on which users can assign and monitor progress.
Trello lets you set up boards for each person on your team and assign specific responsibilities. It allows you to share information among workers in a simple workflow.
Trello does not need special software to function, but Kanban boards do. So you can use it on virtually any device.
Trello also allows you to invite people to collaborate without sharing any sensitive data.
This allows you create a private group and give only the most essential details to those who must know them in order to complete a task.
Google Suite: Content Marketing Platform 3.
Google offers a range of products tailored to business owners. Google Docs, Sheets and Slides are all part of the company's G Suite.
These applications aren’t free. Each user must be paid individually. Many plans start at $5 per user if you want to use them for multiple purposes.
You would need two licenses if you wanted to create a document or embed a link from another site.
However, if you just want to create one document, you can do so for free.
Google tools can be integrated with other apps such as Gmail. This is a huge advantage. Google tools integrate well with other apps such as Gmail, so you can send links to documents by email and store data efficiently in Google Drive.
Hubspot Content Marketing Platform 4.
HubSpot is an extremely popular web-based marketing tool, which offers a variety of functionality.
It allows users to manage many aspects of their blogs, landing pages and websites through the platform. They can, for example, create automated emails to track conversions.
HubSpot can also be integrated with Salesforce or WordPress so you can connect to all three.
HubSpot integrates easily with over 200 other third-party software applications. This allows you automation and reports generation based on real-time statistics.
Although HubSpot will not allow you to publish content, you are able export it into many formats such as HTML or PDF.
When it comes to pricing, HubSpot offers a free trial version. After you upgrade, you will have unlimited access to everything.
So whether you are looking for a blog platform, an eCommerce solution, or anything else, try out HubSpot today.