There are many benefits to content repurposing. Although this strategy is not easy to implement, it can significantly improve your work quality. It is possible to use the same article or piece for multiple purposes by converting it into different formats. These include Infographics (eBooks), and Videos. It can also be syndicated.
Infographics
Infographics make it easy to reuse content from your blog. The content will be more memorable and interesting if visuals are used instead of text. Infographics are great to highlight the main points of a post. You can create them yourself with some free tools, or hire a professional designer.
Infographics are great for summarizing content in an easy-to-read format. SlideShare or Pinterest are two of the best places to find this type of content. If you have a blog, you can also elaborate on the infographic using additional text. You can also repurpose your content in audio or video formats. Podcast episodes and blog posts can be used to repurpose content.
Infographics have a tendency to be associated with Pinterest and other social media platforms. However, you can use them on your own website or share them on social media channels. If you are writing a blog post, you can even embed the infographic in your blog post.
Videos
Video content can be repurposed in a variety of ways to increase its reach. For example, it can be used to update FAQs, contribute to a Wiki, or create a thread on a social learning platform. The key is to make sure the content remains relevant and keeps a long shelf life. Your videos can be repurposed to improve their visibility and provide more value to your target audience.
Video content often targets a specific stage in the sales funnel. Knowing which stage your target audience is in will help you determine the return on your marketing investment. The platform on which video content is shared will also affect how it looks. It is possible to repurpose it after further research. But, before you do, ask yourself if it is going to add value for your current audience.
Repurposing video content requires strategic planning. Producing new content will require effort and time. It can be a great way to increase visibility and make more profit if you do it right.
eBooks
You can repurpose eBook content to help you reach new audiences. Reusing content can save you time and allow you to republish it as another type such as a blog article or video. Your audience is constantly changing, so new members might not know about an eBook you published a year back. It is vital to ensure that your content remains relevant to the needs of current audience members.
eBooks are very popular. 74% of Americans use eBooks as a way to research current events and keep them informed. A great way to increase your company's visibility and expertise is to create your own eBook. Although creating an eBook is not easy, it can take a lot of time and effort. It can also require resources and money.
You can also reuse content from your blog and website through eBook content repurposing. If you have an eBook that isn't generating leads, you could turn it into a podcast series. Repurposing content is a great way to increase the leads that you get from your content. This will allow for you to repurpose the content for different channels, such social media and video.
Syndication
Content syndication is one way to improve the visibility of your brand. This is possible by partnering up with trusted sites that have high traffic and a targeted audience. Content syndication allows you to repurpose and adapt your content for wider audiences.
Syndication is a great way to reach new people and generate leads for you business. For example, a consumer who engages with your content may be interested in learning more about night photography. Send them a promotional email highlighting cameras that can achieve quality night photography. This marketing strategy can help increase leads and sales.
Once you have written the content, it can be distributed to popular websites or sites with high rankings. You can syndicate either a headline or the entire article depending on your target audience. Make sure to include a call for action.
FAQ
How much should I spend on Content Marketing?
It all depends on how many leads are you looking to generate. Depending on industry, the average lead cost is between $5-$10. We spent $20 per lead when we started our business. Now, we spend around $6-7 per lead.
Why is Content Marketing important?
HubSpot reports that the average person spends almost two hours per day reading content, on social media and in their newsfeeds. They also watch TV, read magazines, browse websites, listen to podcasts, or look at newspapers. That's a lot to spend time with content!
What are the 7 steps to content marketing?
This seven-step content marketing process includes:
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Identify the problem
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Learn what is working right now
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Make new ideas
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Use them to create strategies
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You can test them
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Measure results
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You can continue this process until you find something that works.
This method has been proven to work for small and large companies.
How effective is content-marketing?
Yes! Hubspot states that Content Marketing is now the number one digital marketing channel for lead generation.
What is the difference between content marketing and content creation?
Content marketing is a way to ensure that every brand has the same message. They are consistently delivering valuable information that people want and need.
Content marketers are skilled at creating the right content for every channel and time.
They are also able to create a strategy for promotion and distribution.
In other words, they think strategically about what they do and why it matters.
This is the essential skill set to become a content marketer.
Statistics
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
External Links
How To
How to Create a Content Marketing Video?
Video content marketing is a great way to get your message across to your target audience. These videos help you to connect with your target audience through sharing stories they care about. How can you make these videos stand out from others? Here are some ideas to help you create videos that stand out!
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The first thing you should know about creating videos is that there is no "one size fits all." Your video must be customized to fit your audience. If the message you are trying to communicate isn't applicable to everyone, why would they watch it?
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You shouldn't pick the cheapest option when selecting a platform. Many platforms are available today, including YouTube, Vimeo, Facebook Live, Periscope, Instagram, and Snapchat. Each platform has different features and benefits; if you choose wisely, you could save money while boosting engagement.
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Subtitles are a must when you're filming! It makes it easier for people to understand your language barriers and makes videos more accessible.
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Also, before you begin, think about these three questions: Whom am I talking to? What is the purpose of this video? What does my video signify to me? After answering these questions, creating videos will be much easier.