As a content marketer, you know how much effort goes into creating high-quality content. It is a long process that can be tiresome, starting with researching the topic and ending up writing your copy. You don't need to stop after your content has been published. By repurposing existing content, you will get more mileage from your efforts.
These 9 are benefits of repurposing the content that are particularly useful to content marketers.
- Generate buzz
Repurposing content can help you generate buzz around your brand by presenting your message in new and exciting ways.
- Reach a new audience
Repurposing content allows you to reach a new audience with the same message, increasing the chances of your content being seen and shared.
- Boost SEO
By repurposing your content, you can create new pages or posts optimized for different keywords, boosting your website's search engine rankings.
- Educate your audience
By repurposing your content, you can educate your audience in a variety of formats that suit different learning styles.
- Leads generation
Repurposing content can help you generate leads by offering different types of content assets that can appeal to different segments of your audience.
- Time Saving
Repurposing your content will save you time, since you won't be starting from scratch to create new content.
- Spend less money
Repurposing your content will also help you save money as you don't have to pay for new content.
- Branding your company
You can refine your message and target it at different audiences by repurposing your content.
- Extend the content lifespan
Repurposing can help extend the lifecycle of your content. Share it in a new format or on a different platform.
Repurposing can be a benefit to content marketers in many ways, from saving money and time to building authority and generating new leads. Repurposing content allows you to reach new audiences and improve your message. It also extends the life of your content. Repurposing content allows you experiment with different formats and platform, allowing you to discover new ways of engaging your audience and standing out.
In order to start repurposing the content you already have, first identify your best-performing pieces of material and then brainstorm new ways that this content can be presented in different formats on different platforms. You could convert a longer article or blog post into an audio or video podcast episode or infographic.
Repurposing doesn't just mean copying and pasting the content in a different format. Instead, take the time to customize your content to fit the new format or platform and make it as engaging as possible for your audience.
Common Questions
How often should I repurpose content?
There is no set frequency for repurposing content, as it depends on your content strategy and goals. But if you want to get the most out of your content, choose pieces that have been well-received or are evergreen. They will perform better in new formats.
Can I repurpose content that has already been repurposed?
You can repurpose your content, as long as the content is relevant and engaging to your audience. But, you should update your content whenever necessary. Avoid duplicating the same content across multiple platforms and formats.
What are the best platforms or formats to use for my content?
Consider your audience's preferred platforms and formats for consuming the content. Try out different formats and platforms, and see which ones get the best engagement and lead generation.
How can I avoid duplicate content penalties if I repurpose content?
Be sure to update the content and customize it for the new format or platform, and avoid duplicating content across multiple pages or domains.
How do I measure the success of my repurposed content?
To determine the success of repurposed material, track metrics like website traffic, social sharing, and lead generation. You can ask your audience about their opinions and gauge how they feel about the new formats or platforms.
FAQ
What's the difference between content creation and content marketing?
Content marketing is the belief that all great brands share the same message. They continually deliver useful information that people want or need.
Content marketers are skilled at creating the right content for every channel and time.
They know how to plan and execute a marketing strategy that will be effective in promoting their products.
In other words, they think strategically about what they do and why it matters.
This is the core skill set needed to be a successful content marketer.
Do you need a large budget to do content marketing?
It depends on the size of your business and what stage you're in. Small businesses often begin without the necessary resources. However, as they grow, they discover that a solid strategy for content marketing will help increase sales and improve customer interaction.
Working with a freelance writer and content marketing agency will allow you to access a wide variety of tools as well as expert knowledge. These professionals can identify issues and opportunities in your organization to help guide your content marketing program.
A good content marketing strategy will give you enough money to cover production costs while allowing you to invest in other parts of your business.
Why Content Marketing?
HubSpot reports that the average person spends almost two hours per day reading content, on social media and in their newsfeeds. They also watch TV, read magazines, browse websites, listen to podcasts, or look at newspapers. That's a lot spent on content!
Where should I start when it comes to Content Marketing?
Start by identifying your audience. Who are they? What are their needs? What can you do to help them? How can you help them?
Is a Content Marketing Strategy right for me?
A Content Marketing Strategy is perfect if you know exactly what you want to communicate.
These are just a few questions that you can ask yourself to help get you started.
Do I need my business to communicate something particular? Or am I looking to create content that resonates across a range of audiences?
Is it better to generate leads or convert visitors into buyers?
What product am I trying to promote?
Are you interested in connecting with people outside my industry?
If the answer is "yes" to any question, then a Content Marketing Strategy is what you are looking for.
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
External Links
How To
Why Create A Content Marketing Plan? Why not now?
At first, content marketing may seem overwhelming. The truth is that you don't need all of the tasks at once. Start small.
Take one step at a time. You risk wasting your time and making yourself sick if you do too many things at once. Instead, focus on one thing at a time until you've mastered it.
Start small. Don't worry about perfecting every aspect of your content marketing plan today. Focus on one piece of content marketing at a time. You'll find yourself more comfortable and will naturally increase your efforts.
Learn from past successes. Your social media following and reputation are already established. Why not use your existing network to help you grow? Reach out directly to industry experts and ask them to promote your content. Or, create an event and invite bloggers to attend.
It doesn't matter if you haven't created content before. Start with something easy. You might write a blog, host a webinar or just hold a Q&A session. It doesn't matter what, be sure to measure it.