Although the future is uncertain for content marketing, technological advancements have opened up many avenues. There are many emerging trends, including voice search and video. Continue reading to find out more about the future content marketing. We have outlined the major trends below. This year's top trends will shape content marketing in 2018.
Video is the future in content marketing
Video is gaining popularity for many reasons. It's more persuasive than text, and appeals to the savvy customer. Video content is easier to follow because of the visuals and commentary that accompany it. Video also helps reduce customer support calls. Simple how-to videos are a great way to reduce customer support calls. Here are some ways to make great videos.
Multi-user content is possible. Video is highly customizable. This allows you to create hundreds of individual variations of a single clip. It is important that content be created for a variety audience. Before you market, it is important to try different monetization strategies. For each audience, you might create a series or short videos. Also, think about what story paths your audience might follow so that you can better target them.
AI-assisted, human-produced content is the future in content marketing
As artificial intelligence continues to improve, automation has been possible for many tasks. By automating mundane tasks, AI-assisted programs can free up content marketing pros to focus on more creative and impactful content. AI can assist with research and translation, editing, as well as writing reports. AI-assisted content creation by humans will be more valuable as businesses become content-focused.
Content marketers already have a lot to do. AI could help by automating certain tasks. While AI is certainly more efficient than humans it doesn't mean that AI will replace human resources. AI will open up new perspectives on content marketing and provide fresh experiences for consumers and marketers alike. Here are five possible changes to the industry that AI-assisted human content producers will make.
Voice search is the future content marketing
Voice search is firmly established in digital society. Products such as the Amazon Echo and Google Home make it easy to access content. But what does that mean for content-marketing? Some argue that it should be completely changed. Its benefits can easily be summarised in three words: Voice-enabled Content. It is essential to use this new technology in a positive manner for the future of content market.
As it stands now, voice-search results will most likely be generated from content. These are key to connecting with your target audience. These queries are also long-tail, so few results will include the exact keyword in their title tags. But long-form content can be used to answer multiple questions at once. These pages can be converted easily into a high quality blog post by creating an FAQ.
Content marketing's future is in the hands of influencers
Crowdtap has found that 54% say they are more willing to collaborate with brands when they treat them with respect, according to a Crowdtap study. This is a sign that these people have earned their power and will not be taken advantage of by brands. Brands must remember that these people will not sacrifice their audience to make more revenue. Brands need to learn how to deal effectively with influencers if they want success.
Influencers are able to influence your target market with a variety messages and offers. Influencers can help tell a brand’s story through their perspective as consumers. They can also help brands sell their products by providing social proof. It is possible to use the influencers for promotions codes, affiliate marketing, and live shopping events. They can reach customers and increase sales in a highly effective and scalable manner.
FAQ
What is the primary goal of content marketing?
Content marketing seeks to provide customers with relevant and valuable information. This should be done through different channels such as email campaigns, blog articles, white papers, etc. Your audience should be able to see the value you are providing.
How effective is content marketing?
Yes! Hubspot states that Content Marketing is now the number one digital marketing channel for lead generation.
Why is content marketing important?
HubSpot reports that the average person spends almost two hours per day reading content, on social media and in their newsfeeds. They also watch TV, read magazines, browse websites, listen to podcasts, or look at newspapers. That's a lot to spend time with content!
Statistics
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
External Links
How To
How to write a press release that is effective
Press releases are a great way to establish credibility and authority in your niche. You can also use them to establish relationships with journalists and other influential contacts.
Many business owners have difficulty writing a press release. They lack the necessary skills to create compelling copy.
These are some things to remember when you create your next press release.
Know Your Niche
Before you can begin to write your press release you must understand your niche. This will help you understand your niche.
For example, suppose you're a real estate agent. In that case, you might consider including information about your professional affiliations (such as the association you belong to) and how long you've been practicing in the industry. Also, you might mention your ability to work with clients and offer excellent customer services.
Add Keywords to Your Title
The title of your release is often considered the most important. It's often the first thing that search engines see in your press release, so make sure it grabs everyone's attention.
The best titles contain keywords that relate to your product. If you are selling custom-made wedding gowns, you might use terms like wedding gowns, bridal dresses, or custom wedding dresses.
Make Sure Your Headline is Relevant
Your headline is the first line in your press release. Your headline is what people read first so it must be relevant and catchy.
A press release is a first attempt at creating one. You may not know exactly what type of content will work best. It's a good idea to test different headlines against each others. See which ones generate the highest click rates.
Google can also be used to search for your company name and "press release". The top results will show you which topics are popular.
You might have heard the expression "write for yourself but publish for others". It's true. But you shouldn't just throw together a press release and forget about your audience.
Write With a Purpose
Most press releases contain three sections:
Each section includes specific elements that allow readers to quickly grasp the key points of your message.
Executive Summary
This section is usually the shortest and most concise. It is usually one paragraph that summarizes the contents of your press release.
Body
Here you can provide information about your product. This area is for you to explain the benefits of using your products or other services.
Conclusion
This section is the last of your press release and includes two paragraphs. First, summarize the key messages from your body. Then end on an optimistic note by stating something positive about your business.
For example, here's a sample conclusion:
"My new book gives practical advice to anyone interested in improving their health and fitness." I hope you find my book helpful in reaching your personal goals.
Do Not Forget to Include URLs
It is a common practice to link your website in a press release. But did you know there are several different types of links?
Let's take a look at some of the links that you should include in your press release.
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Email: Send a press release to the Internet by including a URL.
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Social media: Add social sharing buttons to your website. By doing this, anyone who shares your press release will link to it.
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Blog: Create a blog post about your press release. Include a link in the body to your press release.
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Website: Use your press release URL to link directly from your website.
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Directory Submissions: Send your press release to directories like Digg or Yahoo! Press Release Directory.