These steps can help you make the most out of your Facebook Business Page. Start by filling out as much information about your business as you can. Your users and Facebook algorithms will appreciate the more information you provide. Facebook cover and profile photos are crucial visual elements of a business page. Don't forget to include a logo. The cover photo can include videos.
Optimize your profile picture and cover photo for different dimensions
Your profile picture and cover photo should be optimized for different sizes when you create a Facebook page for your business. The profile picture's cover photo sits at the top. It's important to ensure your profile image doesn't hide any important information. Hover over the bottom-right corner of the cover photo and choose "edit profile" to change it.
Your profile picture and cover photo can both be used in different sizes to create a Facebook Business Page. Mobile users' cover images should be 820 pixels by 315 pixels high, and desktop users' should be 820x315 pixels wide. Facebook will stretch images that are smaller and blurry. Make sure you choose the right image size, and save it as an PNG file.
Add a "Call-to-Action" button
Adding a call-to-action button to your Facebook business page will encourage visitors to take important actions, such as purchasing tickets or downloading an app. Facebook allows you to add call-to action buttons free of charge. You can track how often people click them and encourage people to take action by adding one.
Depending on which CTA button you choose, placing the button in the right place on your Facebook Business page can prove difficult. It is advisable to test the button before implementing it in your business's profile. You have the option to choose from several options depending on what type of action you want to encourage visitors to take.
Make your brand story compelling
To make your Facebook business page a success, you must tell a compelling story. A brand narrative is a short description that explains your company's mission statement, vision, and core values. It should also explain to your audience why they should care what you have to offer. A compelling brand story has six key elements that make it a compelling read. These are some ways to tell an engaging story.
A great brand story connects all of the products, experiences, and services that a company has. It establishes a connection to the people looking for it. It also connects the brand promise and the aspirations. To generate high engagement and build a loyal following, a compelling story about your brand is key. This guide walks you through each step of creating a compelling brand story.
Select a business category
Facebook allows you to create up to three categories. Any existing categories will be removed. It is best to pick as specific a category you can. Three categories will improve your page's ranking on Facebook. However, you can add more. The categories can be organized in drop down lists. Fill in the details about you business. Depending on the nature of your business, you may have to add a phone number or address.
First, select a business category. You can create pages for local businesses, companies, brands, artists, causes, and others. You can also create entertainment pages. If you have a small company, it is best to choose a category that relates to the product or services you sell. If necessary, you may also include a page about a nonprofit organisation.
Upload a cover film
If you want to make your business page stand out, upload a cover video. Cover videos are an excellent way to promote your product or services. They can last up to 90 seconds. Be concise and only focus on the most important points of your business in your video. You can include a CTA, such as a coupon code, trial offer, or link to your website. They can be set up to automatically play in loop or like a GIF.
Before you upload a cover photo, ensure your video meets the requirements of Facebook. Videos must meet minimum dimensions and resolution requirements. If you don’t have the right equipment to record video, stock footage can be bought online and uploaded to your company page. Your target audience should be the focus of your cover video. If you are not comfortable creating videos, you can consult an expert videographer to create one.
FAQ
Is Content Marketing right to me?
Absolutely! Absolutely! Content marketing works for every type of business. Whether you sell products or services, provide support, or offer training, creating content is a great way for customers to learn about your company and stay connected.
How many hours should I devote to content marketing each week?
It depends on your situation. It may not be necessary to invest much time in content marketing. But if you're trying to build traffic to your site, you'll probably need to devote at least 1 hour per day.
How does content marketing work?
Content Marketing works because you produce valuable, engaging content that provides value.
You build relationships with your audience by providing useful information, solving problems, entertaining, or engaging them. People respond well to positive messages from brands they know and trust.
People enjoy reading things that interest them. Your readers will keep coming back for more when you write something interesting.
Your content must inspire people to take action. This could be buying your product, signing-up for your newsletter or visiting your website.
Writing compelling copy that engages and informs your target audience is key to content marketing success.
How does content marketing work?
A visitor to your site is searching for something in particular. Great if they find what they are looking for. If not, they will leave the site and look elsewhere. Content marketing allows you to create valuable and useful information that solves problems and answers questions. This content can also be used on social media, email and other platforms. It will be available to everyone at all times.
What is the cost of hiring a content strategist to create content?
Plenty of freelancers and agencies are available to provide content creation services at reasonable prices. However, some companies prefer to pay more due to the expertise of the person handling the project.
How can I measure success when using content marketing?
There are many ways to measure the success of your content marketing efforts. You could track the number and quality of visits to your website. Or, you could see how many leads were generated.
Statistics
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
External Links
How To
Why should you create a Content Marketing Plan? Why Not Now?
You may feel overwhelmed when you first get started with content marketing. You don't need to do everything at once, but it is possible. Start small.
Start With One Thing At A Time. If you try to do too much at once, you risk spreading yourself thin and not making progress. Instead, keep your eyes on one thing at once until you have it mastered.
Start Small. Don't be too concerned about perfecting every aspect in your content marketing strategy today. One piece of content marketing should be your focus. You will find that you become more comfortable with your content marketing efforts.
Take advantage of previous successes. If you've already developed a strong reputation and following on social media, then why not leverage your existing network? Reach out to influential people in your industry to ask if your content would be promoted. Or, create an event and invite bloggers to attend.
You don't have to be an expert in creating content. Begin with something basic. Perhaps you will write a blog post or host a webinar. You should be able to measure the effectiveness of whatever you choose.