A number of changes will impact the future of content-marketing, including the introduction of new technologies, the shift towards mobile and customer-first strategies. The future of content marketing will be more relevant than ever. Emerging mobile technologies will play an important role in marketing efforts. Google's algorithm will reward searchers who are most interested in the content. You should know as a content marketer that this process will only change as long as people continue to use mobile devices.
Voice search
A new source of web traffic is emerging, and it's voice search. SEO experts know the importance of long-tail keyword phrases (three to four words), which can help people find exactly what it is they are looking for. Voice search users, however, are more inclined to search. These users are more likely than others to click on a Google search result that answers their question. Here are some methods to optimize content for voice search.
Collaboration
Collaborative content marketing may be the best way to reach your target audience quickly and establish credibility. The concept of collaborative content marketing goes beyond the old days of one-way marketing, allowing you to create unique, strong content by teaming up with other brands or individuals. You don't need to be an expert on every topic to create collaborative content. Industry experts and influencers can help you reach out to you to collaborate on a topic.
Customer-first
A customer-first mindset can lead to more successful marketing. It is possible to use customer data to improve content personalization, user experience and create personalized experiences by understanding and using it. How do you get this valuable data? First, you must store it. Platforms that are customer-first allow marketers to store and organize customer data in one location, which makes it easier for them to tailor content to each customer.
Metrics
It is important to determine the content metrics that will provide you with the greatest value based on your goals and priorities. A high ranking for your target keywords in search engines is a good goal. Backlinks and social sharing are indicators of how many people liked and shared your content. You can use this information to help you reach your business goals. Then, you can compare those numbers with others in your industry.
Social media
The distribution of content will become more specific with the evolution of social media. Today, social media plays specific roles: Facebook is for friends, Linked In is for professionals, and Twitter is for news. The future will bring more complexity to how we interact with social networks. Facebook will be able to learn more about us than our friends and family. Facebook will also be increasingly visual. Also, pictures and video will be more popular on Facebook than text.
Mobile platforms
Mobile content must be prioritized as customers increasingly turn to mobile for answers and needs. Consumers now have easy access to information on the go, so they can quickly and easily research a particular topic or service. Because of this, content for mobile devices needs to be more customer-centric and empathetic than traditional content. Google's ranking algorithm is likely to continue making this process more relevant. Here are some trends to consider in your content marketing.
On-Demand Content
The power of content-marketing to create digital engagement has not been fully utilized by most companies. By incorporating live digital experiences into their marketing strategies, they can increase interactivity, increase engagement opportunities, and capture first-person data. Blog posts, while great for communicating ideas and driving SEO are not useful for bringing people together. Both can be done by On-Demand content.
FAQ
Which content marketing agencies are the most effective?
Most content marketing agencies have extensive experience creating content strategies for their clients.
Their expertise can save you time and help you to create a personalized plan that is tailored to your needs.
But you shouldn't assume that all agencies possess the skills needed. Some companies specialize only in certain niches, like eCommerce. Others work with specific industries, like law firms.
Ask them what areas they are skilled in to find the agency that is right for you.
Do I need an agency to do Content Marketing?
No! No. There are many online tools that can help you create high quality content. Agents tend to be more expensive.
How much does it cost to hire a content strategist?
Plenty of freelancers and agencies are available to provide content creation services at reasonable prices. Some companies may pay more to get the best possible project manager.
Statistics
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
External Links
How To
What are some of the best content marketing tools?
Every industry is different, so there's no single platform that will work for everyone. But most industries have at the very least one tool they like to use. Hubspot is a popular tool among marketers because it has been proven to increase conversions by 50%.
Not all tools are created equally. Some tools offer better analytics tracking while others make it easier to collaborate between teams. Others offer A/B testing features that can help improve your content marketing ROI.
Before you make a choice about which platform to use, consider these: What are its pros and cons? It will meet my current needs? And what about in 2 Years?
Entrepreneur Magazine identifies the top 5 content marketing platforms.
Marketo Content Studio: Content Marketing Platform #1
Marketo is an enterprise social media management software provider. It offers a wide range of products, including CRM software and social publishing tools.
The company also offers a content studio, which gives businesses access to pre-made templates and graphics. These can then be modified into customized designs.
This means you don’t need time to create new graphics and write unique content. Instead, you can focus on generating compelling content that speaks directly to your audience.
Marketo makes it easy for you to upload videos and images to your blog posts. This makes them more visually appealing and improves engagement with readers.
The downside is that if you want to edit your video or image files, you'll have to upload them to Marketo first.
Trello: Content marketing platform#2
Trello is similar in concept to Kanban boards, which are used for project management. Both have task lists on which users can assign tasks and monitor progress.
Trello allows you to set up individual boards for each team member and give them specific responsibilities. Trello allows workers to easily share information.
Trello isn't dependent on any special software, unlike Kanban boards. You can use Trello on any device.
Trello makes it possible to invite people to collaborate on projects.
This allows you to create a private forum and only reveal the necessary details to others who need them to complete a task.
Google Suite Content Marketing Platform 3
Google offers a range of products tailored to business owners. Google Docs, Sheets and Slides are all part of the company's G Suite.
This application is not free. You'll need to pay per user. But if you plan to use them for multiple purposes, many plans start at $5 per month.
If you wish to embed a link on another website in a document you will need to buy two licenses.
However, if only one document is needed, you will be able to create it free of charge.
A significant advantage of using Google tools is that they integrate well with other apps like Gmail. Google tools allow you to easily email documents and save data in Google Drive.
Content Marketing Platform 4: Hubspot
HubSpot is an extremely popular web-based marketing tool, which offers a variety of functionality.
Its platform lets users manage various aspects of websites, landing pages, or blogs. For instance, they can create automated emails and track conversions.
HubSpot can also be integrated with Salesforce or WordPress so you can connect to all three.
HubSpot integrates well with over 200 third party apps. This is one the most attractive features. This allows you to automate processes and create reports based upon real-time data.
You won't have the ability to publish content directly via HubSpot. However, you can export it to many formats, such as HTML, PDF, Word.
HubSpot offers a free trial version when it comes to pricing. HubSpot offers a free trial version. However, you can upgrade to a paid account to gain unlimited access.
HubSpot can help you find a blog platform, eCommerce solution or any other tool.