A few steps will help you get the best out of your Facebook business page. You should start by providing as much information regarding your business as possible. The better your business information is for Facebook and users, the better. Cover photos and profile pictures are vital visual elements for a Facebook business page. Make sure you include more than just a logo. You can add videos to your cover photo.
Optimize your cover and profile photo to fit different sizes
You should optimize your profile picture and cover image for different dimensions while building a Facebook company page. The profile picture sits above the cover photo, so make sure it isn't too big. Hover over the bottom-right corner of the cover photo and choose "edit profile" to change it.
You can choose to have your profile photo and cover image in different sizes when building a Facebook company page. Desktop users' cover photos should be 820 pixels wide by 315 pixels tall, while mobile users' cover photos should be 640x360 pixels. Facebook will reduce images that are smaller than this size and make them blurry. You should choose a suitable image size and save it in a PNG format.
Add a button for call-to-action
Your Facebook page should have a call to action button. This will encourage your visitors to download apps and purchase tickets. Facebook offers call-to-action buttons for free. They can be added by Page administrators, editors and moderators. You can track how many people click the button and it is a great way of getting people to take actions.
Depending on the type of CTA button you're using, adjusting the placement of the button on your Facebook business page can be a tedious process. Before you place the button on your company's page, it is best to test it. You have several options to choose from depending on the type action you want visitors to take.
Create a compelling brand story
If you want your Facebook business page to be successful, you need to tell a captivating brand story. A brand story is a brief description of your company's vision, mission, and values. It should explain why your customers should care about the products and services you offer. Six key elements are essential to a compelling brand story. These are some suggestions for telling an engaging story.
A brand story is a way to connect the experiences, products and services a company offers. It makes a connection with the people who are looking for it. It also connects the brand promise with the aspirations of the audience. A compelling brand story is the key to generating high engagement and building a loyal following. This guide walks you through each step of creating a compelling brand story.
Select a business category
You can add up to three categories, but Facebook will remove any that already exist. It is best to select as specific a category as possible. Three categories will improve your page's ranking on Facebook. However, you can add more. The categories are organized in drop-down lists. The next step is to fill in the details about your business. Depending on the nature of your business, you may have to add a phone number or address.
First, select a business category. You can also create pages for local brands, businesses, artists, causes, or other entities. You can also add entertainment pages. For a small business, it's best to select a category related to the type of product or service you're selling. If that is the case, you can add a page to support a non-profit organization.
Upload a cover video
A cover video will make your business page standout. A cover video is a great way of advertising your product or service. It can last as much as 90 seconds. Keep your video short and to the point. You can include a CTA, such as a coupon code, trial offer, or link to your website. They can also be set up so that they play in loop automatically or just like a GIF.
Before uploading a cover picture, check that it meets the Facebook requirements. Video must be at least 1080px in resolution and no larger than that. You can buy stock video online to upload to your website if you don't own any video equipment. You should make sure that your cover video speaks to your target audience. A professional videographer can assist you if your skills are not up to the task of creating a cover clip.
FAQ
Are content marketing agencies the best?
Most content marketing agencies have extensive knowledge in developing content strategies for clients.
Their knowledge can save you tons of time and effort by providing a comprehensive plan based on your needs.
You shouldn't assume all agencies are equipped with the necessary skills. Certain companies are experts in particular niches such as eCommerce. Others work with specific industries, like law firms.
Ask them where they specialize and find the agency that suits you best.
How long should my content marketing be lasting?
All depends on your objectives. Many businesses seek short-term results. Others are seeking long-term growth. We recommend starting with three consecutive months of content creation, then reviewing the results after that period.
What is the best content marketing platform?
There are many different platforms out there today. Each one has its pros and cons. Here are some options that are popular:
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WordPress - Simple to setup and manage. Great community of users.
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Wix - Easier than WordPress to set up and maintain. There is no technical knowledge required.
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Squarespace – Best choice for those with a website.
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Blogger - A free blogging service.
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Medium – A place that writers can share their work.
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Instagram - An image-based platform.
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LinkedIn - An online networking tool.
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Facebook – A social network.
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YouTube - Video sharing platform.
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Pinterest - Image-based platform.
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Google Analytics - Track visitor behavior.
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Hubspot - Email marketing software.
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MailChimp - Email marketing software.
Statistics
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
External Links
How To
How can I get started with content-marketing?
The most effective way for companies to reach potential clients and generate leads online is through content marketing. It helps you connect with prospective clients by providing helpful information on products and services.
Content marketing promotes trust among users, which results in brand loyalty and increased sales conversions.
You can start by creating a blog. Blogs are user-friendly platforms that enable you to post new articles every day.
This allows people to come back often to read what you have written. To share information and news with your followers, you can use social media platforms like Twitter and Facebook.
YouTube allows you create and upload videos. These videos are a great way to educate people about the topics that relate to your business.
Finally, you can create infographics using tools like Canva. Infographics represent data visually. These graphics are excellent for explaining complicated concepts and making information easier to understand.
More readers will be attracted to your blog if they are more consistent and frequent.