One company that is achieving success with influencer marketing is American Eagle. The clothing company is popular with teens and has partnered up with TikTok star Addison Rae. Addison's videos also feature her mom, a fashion photographer. The brand hopes to capitalize on this influencer's popularity to reach their target demographic. In collaboration with Addison, they plan to launch a new product. This case study shows how this partnership has been beneficial to the company.
Bigelow Tea
Bigelow Tea sought influencers to help promote healthy living and created a campaign to encourage people to drink more tea. The campaign combined emotional engagement with information about the health benefits associated with drinking tea. This resulted in a 3.5% increase in total media worth. Bigelow Tea has been recognized for its creativity, and the campaign's effectiveness.
Jack in the Box
Jack In The Box is a fast-food company that uses influencer marketing to increase brand loyalty and reach a specific consumer segment. In order to develop a new dessert tortilla, Jack In The Box first used influencer marketing. However, the brand has been expanding its reach to other platforms such as Instagram and TikTok in recent years. This case study shows how Jack In The Box takes influencer marketing to the next stage.
Pala Casino Resort & Spa
Pala Casino Resort andSPA wanted to draw younger customers, but they also realized they needed to reach a wider Gen-X audience. To reach these audiences, the casino sought out influencers who had style and a keen visual eye. The casino partnered with an agency to find 21 influencers for the three stages of an all expenses paid weekend getaway that included food and slots as well as nightlife.
Hankook mechanics
Hankook reached out to influential parenting bloggers in an effort to expand their automotive marketing reach. They shared practical tips with parents for shopping for tires. This enabled the influencers gain valuable insights into the company’s products and services. The influencers' efforts led to a rise in brand awareness across Canada. Hankook's results were impressive.
SlumberPod
SlumberPod’s influencer marketing case studies examine how the company used the internet to spread its message about its sleep aid. To begin its marketing, the company sought out creators willing to write about the brand for a small payment. It has grown to include sleep experts and consultants who only accept affiliate agreements. Mallory Whitmore, who managed more than 200 influencers at the time of the company's first campaign to promote influencer marketing, was responsible for their initial launch. She used spreadsheets for conversion tracking and Instagram tagging.
FAQ
What's the role of a content strategist in marketing?
Content strategists will help you understand the needs of search engines and what they are looking for. They make sure your website is optimized for search engines to help you rank high. They also create content to be used on social media sites like Facebook, Twitter and others. And they write copy for websites, blogs, and advertisements.
A content strategist works closely alongside a marketing department and helps to plan a cohesive strategy for the company's web presence. While content strategists can work alone, they will often collaborate with other members of the team to ensure each piece of content is useful.
What is content marketing's main goal?
Content marketing is about creating valuable and relevant content for customers. This can be done via email campaigns, blog posts, white papers, and other channels. Delivering value is key.
Are you a SEO expert for Content Marketing? Yes!
SEO experts understand how search engines like Google rank pages. They also know which keywords to target when optimizing your page.
Statistics
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
External Links
How To
How can you build a content strategy?
The first step is understanding what kind of content you want to create for your clients. Once you've established your content goals, it's time for you to create the content. This might mean that you need to create an editorial calendar, and plan where the content will be coming from. Every piece of content must have a purpose. It doesn’t matter whether you are writing blog posts, social media updates or e-books. They all need to serve one purpose.
Once you've decided on the type of content that you want to create, it's important to determine who your target audience is. So who are they interested in, and why would they care about whatever you're offering them?
After identifying your target market, next comes finding ways to communicate with them. Although social media platforms can be a great way of connecting with people, there are many other options, including videos, podcasts, webinars and webinars.
After deciding how to communicate with your target market, you should decide what topics or types of content you want. Again, this goes back to determine why you're writing the content. What problem is it solving? Does it help? Is it going to make their lives easier?
Now that you know what kind of content you write, it's time to figure out what you want to say. So, do you want to share information on your industry? On current events? Concerning specific products and/or services? The answer to that question determines your focus.
Finally, after answering all those questions, it's the right time to combine everything in one package.
It is important to make sure that each piece of content you create serves its intended purpose. It is important to not waste time or energy. Therefore, you should ensure that every piece of content you create has quality.
You must remember that a content marketing strategy of great quality has many parts.