A blog can make a great addition to your marketing strategy. Studies show that blogs generate 67% less leads than traditional outbound marketing. Blogs can be used to create content portfolios or personas as well landing pages. If you follow these tips, your goal is to convert customers into visitors. With so many options available, you won’t have to worry whether or not to write the content.
67% more leads are generated by blogs than through outbound marketing
Blogs are 67% more effective at generating leads for B2B companies than blogs that don't. Blog posts with high quality content attract visitors and convert them in to leads. Blog posts should contain calls to action. These could be eBooks, whitepapers, checklists or templates. Blogging is a cost-effective way to market your products and services. The best thing about blogging is its ability to be implemented quickly.
A content portfolio is essential
Building a content collection for inbound market is important, regardless of whether you are new to the subject or an experienced professional. Prospective clients want to see what you can do and what you're capable of, and a good portfolio shows this. Consider specialising in social media marketing, email marketing and copywriting. You'll be able to reach more potential clients if your portfolio is more diverse.
Creating personas
Developing customer personas can help your business identify the right kind of customers. You can use demographic information to create clear images and understand the typical behaviors of your customers. You can also collect information about the job title and seniority of your customers. B2B companies will need this information even more, as the senior executives are likely to have less education and work experience. After you've created personas and content to target them, it is time to create content.
Creating landing pages
Although creating a landingpage can seem difficult, it is an essential part to your overall inbound strategy. This page will contain the form where visitors can request your free ebook or product. The landing page should explain the offer and encourage visitors to complete the form. After visitors have completed the form, they should be directed to a thank you page. You can even post a video to entice them to read your offer.
Popups
Inbound marketing can help increase conversions by creating popups. You need to make sure that the ads grab the attention of your visitors. The call to action must stand out from the popup content. A countdown timer, for example, could display a limited-time promotion if the reader is visiting the website. This would make visitors want to grab the offer.
FAQ
Is a Content Marketing Strategy right for me?
If you already know what you want to say, then a Content Marketing Strategy will work perfectly for you.
Here are some questions to ask to get you started.
Do I need my business to communicate something particular? Is it better to communicate with a broad audience?
Do I want my efforts to convert visitors into buyers or generate leads?
Is it one product I am trying to promote or multiple products
Are you interested in connecting with people outside my industry?
If you answered "yes", to any one of these questions, then a content marketing strategy is just what you want.
Are you a content marketer?
Absolutely! Any type of business can benefit from content marketing. Content marketing is great for any business, no matter if you are selling products or services, providing support or training. It allows customers to learn more about your company and keep in touch.
Do I need an SEO expert to do Content Marketing? Yes!
SEO experts are experts in how search engines like Google rank pages. They are also familiar with the keywords that should be targeted when optimizing your site.
What is strategic marketing?
Content marketing is the art and science of creating useful content that others can share on various channels. It's all about giving people exactly what they want. This is what makes the most successful businesses.
Strategic Content Marketing ensures you give them exactly what they need at the right time.
Knowing what people care most about is key. Listening carefully can help you understand their thoughts and feelings. Next, you need to create high-quality content which answers their questions or solves their problems. This builds loyalty and trust. It also ensures you are available to them when they have a need for your product or services.
How does content-marketing work?
Content Marketing is a way to create engaging, valuable content that offers value.
Building relationships with your audience is possible when you share useful information, solve problems, entertain or engage them. Positive messages from trusted brands are more popular than negative ones.
People love reading about things they are interested in. Your readers will keep coming back for more when you write something interesting.
Your content should motivate people to take action, whether that's buying your product or signing up for your newsletter.
A compelling copy is the key to effective content marketing. It should engage your target market, and provide them with the information that they require.
Statistics
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
External Links
How To
How do you build a content strategy?
It is important to first understand the content that you wish to create for your clients. Once you have this information, you can start creating content. This may involve creating an editorial schedule and planning where these pieces will come. Content should always have an end in mind. No matter whether content is blog posts, social-media updates, or other, it should all serve a single purpose.
Once you've decided on the type of content that you want to create, it's time to determine who your target audience is. What are their interests and what do they care about?
Next is to find ways of communicating with your target market. You can connect with people through social media, but there are other options available, such as podcasts, videos, and webinars.
After deciding how you will communicate with your market, the next step is figuring out what topics and types of content you want to cover. This will help you to understand why you are writing the content. What problem does it solve Is it useful? It will make their lives easier.
Now that you know what kind of content you write, it's time to figure out what you want to say. Are you looking to share information in your industry? On current events? Concerning specific products and/or services? The answer to this question defines your focus.
Once you have answered all of these questions, it is time to put everything together into one package.
Every piece of content that you create must be useful. You don't want anyone to waste their time or energy so make sure you build quality into all aspects of your content.
Remember that great content marketing strategies have many moving parts.