Your B2B content marketing efforts will be more successful if you know how to measure their success. For help, refer to the CMI podcast or the online magazine of GE. HubSpot and WeWork also have blogs. Both companies provide interesting content on regular basis. You'll find that both companies produce interesting content on a regular basis.
GE's online magazine
The GE's online magazine serves a useful purpose and is a perfect example B2B marketing. The online magazine, called "The Txchnologist," focuses on the newest technologies and advances in GE's business, while also addressing the broader technology landscape. The company has been a well-known resource for technology lovers around the world. This B2B content strategy has helped to grow a loyal audience and prospects.
GE's content is just as diverse as its products. Its scientists, engineers, and thinkers produce compelling content for the general public. The company has partnered up with Wattpad to produce a mini-series of eight podcast episodes called "The Message", which has risen to the top of the iTunes charts. Although this isn't a great example of B2B-content marketing, it is a good one. It is easy to see why.
CMI's podcast
The podcast features regular podcast content. CMI also offers a "Rants and Raves” segment and a podcast about b2b content market best practices. Interviews with Joe Pulizzi, founder of CMI, and industry experts offer valuable insight into what works and doesn't. The podcast has nearly five million monthly listeners, and the topics covered range from best practices in content marketing to examples from the past.
CMI research has shown that companies of any size can benefit from successful B2B marketing. Marketing professionals of all sizes report success with content marketing. Outsourcing is an excellent way to produce quality content, whether it's blog posts or full inbound marketing campaigns. Outsourcing B2B content marketing efforts is on the rise - 81 percent of marketers are planning to use this option by 2021, up from 66 percent last year.
WeWork's blog
B2B content marketers might find WeWork's blog to be an interesting example. Although the blog of the coworking and coliving provider can look like consumer-focused content it is actually intended for entrepreneurs who want to change the world. As the gig economy gains traction, content marketers will be forced to confront the topic. As such, we recommend using the company blog to inform your strategies.
A B2B blog, or business-to-business, should have a beginning, middle, and end. The goal is to provide valuable content for a target audience. When it's helpful to a reader, they're more likely to share the post with their networks. Plus, it's enjoyable to read. So, here are some tips on using a blog for business-to-business content marketing.
HubSpot's blog
HubSpot blogs can be the tactical Wikipedia of digital marketers. This blog will help you get started in content marketing. HubSpot blog posts are often updated. Here are some of the top posts. These are tips to optimize your blog's effectiveness. Content marketing is crucial if your blog is to be optimized for search engines and rank higher in search engines.
HubSpot blogs are carefully curated and contain soft CTAs. Links to product pages and gated content are included in some articles. HubSpot has templates as its primary lead magnets. HubSpot posts often include a soft CTA. You will see the original date and whether it was updated recently, along with three to six similar articles. It is difficult to discern if these articles were manually curated.
FAQ
How long can I expect my content-marketing campaign to last?
It varies based on the type of service or product offered.
If you are a shoe seller, for example, you might spend a month designing new shoes. For example, you could launch your new product in August. You may then continue to update it throughout each year.
If you're selling clothes, you might create one look for fall and one for spring. Your goal is continually offer something fresh so your audience never gets bored.
Your goals will dictate how long your content marketing strategy lasts. You may only need one channel for small businesses. For larger companies, you may need to consider multiple channels to reach a broad target audience.
How do you measure success with content-marketing?
There are many ways you can measure the success of your content marketing strategies.
Google Analytics is an excellent measurement tool. This tool can show you where your targeted traffic originates and what pages they visit the most often.
It also shows you how long each visitor stays at your site before they leave.
This data can be used to improve content to attract people's interest and keep them engaged for longer durations.
This is another way to determine the success rate of your content-marketing efforts.
My email newsletters are providing value for my subscribers. What percentage of my mailing list have purchased paid memberships? How many people have clicked through to my landing page? Are people who click through more likely to convert than others?
These are all important metrics you need to monitor and track over time.
Lastly, another great way to measure content marketing success is to look at the number of times people share links to your content across social networks.
If you're not doing that already, consider starting now. It could mean the difference between being seen and unseen in your industry!
How much should content marketing cost?
That depends on how many leads you want to generate. Depending on your industry, the average cost per lead is between $5 and $10. When we started our business, for example, we spent about $20 per lead. Now, we spend around $6-7 per lead.
How does Content Marketing work
You know what someone is searching for when they visit your site. Good for them if they find the information they seek. If not, they will leave the site and look elsewhere. With content marketing, you create useful and helpful information that answers questions, solves problems, and provides value. This content is easily accessible across all channels (email, social media, etc.). It will be available to everyone at all times.
Statistics
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
External Links
How To
What are the best content marketing platforms?
Every industry is different, so there's no single platform that will work for everyone. But most industries have at the very least one tool they like to use. Hubspot is a popular tool among marketers because it has been proven to increase conversions by 50%.
But not all tools are created equal. Some tools offer better analytics tracking while others make it easier to collaborate between teams. Others offer A/B testing features that can help improve your content marketing ROI.
Before you decide on a platform, think about the following: What are their pros and cons? What will it do for me now? What about in two years?
Entrepreneur Magazine has identified the top five content marketing platforms.
Content Marketing Platform #1: Marketo Content Studio
Marketo, a software company that provides enterprise social media management software, is available. It offers a full range of services and products, including CRM software as well as social publishing tools and dashboards.
The company also offers a content studio, which gives businesses access to pre-made templates and graphics. These can then be modified into customized designs.
This means you don't have to spend hours designing new graphics or writing unique pieces of content. Instead, you can concentrate on creating compelling content that speaks directly for your audience.
Marketo makes it easy to include images and videos in your blog posts. This allows you to make your posts visually appealing and increase engagement with your readers.
Marketo will not allow you to edit video or images files.
Trello: Content marketing platform#2
Trello is similar with Kanban boards in project administration. They both feature lists of tasks on which users can assign and monitor progress.
Trello allows you create individual boards for each member of your team and assign them specific responsibilities. Trello allows workers to easily share information.
Trello does not need special software to function, but Kanban boards do. You can use Trello on any device.
Trello is a great way to invite people and collaborate on projects without having access to sensitive data.
This allows you create a private group and give only the most essential details to those who must know them in order to complete a task.
Google Suite - Content Marketing Platform 3
Google offers a variety of products specifically designed for business owners. Google Docs is a Google Suite that includes Sheets, Slides and Slides.
These applications are not free. Each user must be paid individually. However, if you are planning to use them all for different purposes, several plans start at $5 a month.
To create a new document and embed a link to another website, two licenses would be required.
However, if you just want to create one document, you can do so for free.
Google tools have the advantage of being compatible with Gmail and other applications. Google tools can be used to send documents links via email, and you can store data in Google Drive.
Hubspot Content Marketing Platform 4.
HubSpot has a great reputation as a web-based advertising tool. It offers many functions.
The platform allows users to manage all aspects of their website, landing pages, blogs and other websites. For instance, they can create automated emails and track conversions.
HubSpot integrates with Salesforce and WordPress so that you can connect all three.
HubSpot integrates with more than 200 third-party applications. This is one of its most important features. This allows you automation and reports generation based on real-time statistics.
Although you will not be able publish content directly through HubSpot, it is possible to export it in many formats including HTML, PDF and Word.
HubSpot offers an unlimited trial version of its pricing platform. However, once you upgrade to a premium account, you have unlimited access.
HubSpot can help you find a blog platform, eCommerce solution or any other tool.