Being a social media marketing professional is not something you can afford to get complacent about. Even if you have a social media strategy and a content calendar for your business, it's important to stay on top of current Instagram trends. TikTok is one of the most popular features on Instagram. What began as a simple lip-syncing app has become so much bigger. You can create videos, dance and even incorporate music. The platform is now a global phenomenon and has influenced other social media outlets.
IGTV
Instagram is a video-sharing site. The new IGTV app allows you to easily create and publish longer videos. Before, creators had the option to upload videos to YouTube and promote them on Instagram. The problem was that many followers did not want to switch apps, and this made it difficult to convert them. IGTV is a way for creators of longer videos to upload to Instagram and not require their audience change apps.
IG Reels
You've probably heard about IG Reels, but aren't sure how to start using them. These videos feature a soundtrack. This is usually two people talking or laughing. It's a popular way of telling a story and is particularly useful for morning routine videos. These videos can be used as mini vlogs or behind-the scenes videos.
IG Story
IG Story is a social media feature that lets you repost older content, remind followers about campaigns and more. It has a timeline interactive, stickers and a countdown clock. This feature can be used on both Android as well as iOs. It's simple and easy use makes it an excellent option for businesses trying to improve their online presence. It can be incorporated into your marketing strategy to help you make your Instagram marketing more successful.
IGTV video replies
Instagram has been trendier than ever for sharing videos. Sephora actually implemented the IGTV feature into their marketing plans. IGTV allows users upload short videos to their profile which have the potential of reaching millions of viewers. The trend is expected to continue. Here are some important facts about the new platform. Here are some key benefits of IGTV.
IGTV carousel
Instagram now allows horizontal and vertical videos. It is important to consider the aspect ratio. The vertical aspect ratio should not exceed 9:16, while the horizontal should not exceed 16:9. The format differs from other Instagram videos. Normal Instagram videos should have a 1:2.55 ratio. Instagram recommends that you use a 420px by 654px cover photo. This cover photo will be displayed on your profile grid as well as in the feeds of your followers. This option is only available for videos that are nine to ten minutes long. It's important to select the right size.
IGTV augmented Reality
IGTV, a social media platform that allows content creators longer videos to give users a more immersive viewing experience, is one of the most recent developments. These videos should be recorded vertically so they can be viewed on smartphones. This new feature allows users preview videos and tag products. The new feature allows content creators the opportunity to increase brand awareness as well as discoverability of their content.
FAQ
Do you need a large budget to do content marketing?
It all depends on how big your business is and where you are at. Small businesses often start with no dedicated resources. But once they grow, they realize that having a solid content marketing strategy will increase sales and improve customer engagement.
You'll have access to a variety of tools and expertise when you work with a freelance writer or content marketing agency. These professionals can identify issues and opportunities in your organization to help guide your content marketing program.
A solid content marketing strategy will allow you to make enough money to cover production costs and still have the flexibility to invest in other areas of your business.
What are the 7 steps to content marketing?
The seven-step process to content marketing is:
-
Identify the problem
-
Learn more about what's happening now
-
Get new ideas
-
These strategies can be developed
-
Try them
-
Measuring the results
-
Keep going with the same process until something works.
This approach is proven to work for all businesses, large or small.
What is the role and responsibilities of content strategists?
Content strategists will help you understand the needs of search engines and what they are looking for. They ensure your site is optimized for search engines, helping you rank high. They also create content to be used on social media sites like Facebook, Twitter and others. And they write copy for websites, blogs, and advertisements.
A content strategist works closely with a marketing team and helps to organize a cohesive plan for the company's online presence. Content strategists can work independently, but they usually collaborate with the rest of the team to ensure that each piece of content serves its purpose.
Content marketing is it worth the investment?
Content marketing is a key part of any online strategy. It's also a powerful way to promote your brand. Content marketing not only benefits customers but also makes you stand out among the rest.
Content marketing is about creating useful information that people want. Content marketing is a key component of any digital marketing strategy. It helps companies engage their target markets.
How do I measure success with content marketing?
There are several ways to gauge the effectiveness of content marketing efforts. You could track the number and quality of visits to your website. Or, you could see how many leads were generated.
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
External Links
How To
What are the top content marketing platforms available?
No platform works well across every industry, but most industries have at least one tool they prefer to use. Hubspot is a popular tool among marketers because it has been proven to increase conversions by 50%.
However, not all tools will be the same. Some tools allow you to track more data, while others facilitate collaboration between different teams. Others have A/B testing capabilities that could help increase your content marketing ROI.
Before you decide on a platform, think about the following: What are their pros and cons? What will it do for me now? And what about in 2 years?
Here are the top 5 content marketing platforms according to Entrepreneur Magazine.
Marketo Content Studio is the #1 Content Marketing Platform
Marketo is an enterprise social media management software provider. It offers a full range of services and products, including CRM software as well as social publishing tools and dashboards.
They also offer a content Studio that allows businesses access to a range of pre-made templates as well as graphics that can easily be customized.
This means you don't have to spend hours designing new graphics or writing unique pieces of content. Instead, your focus can be on creating engaging content that speaks directly with your audience.
Marketo makes adding images and videos to blog posts easy. This visually enhances your blog posts and increases reader engagement.
Marketo won't allow you to edit your image or video files.
Trello is the Content Marketing Platform#2
Trello is similar to Kanban boards in project management. Both offer lists of tasks that can be assigned and tracked by users.
Trello allows you to set up individual boards for each team member and give them specific responsibilities. It facilitates information sharing among employees.
Trello isn't dependent on any special software, unlike Kanban boards. It can be used on any device.
Trello also allows you to invite people to collaborate without sharing any sensitive data.
This means that you can create a private Board and share only the most important details with those who need it to complete a task.
Google Suite: Content Marketing Platform 3.
Google has many products for business owners. Google Docs (Sheets), Slides (and many more) are part of Google's G Suite.
These applications aren’t free. Each user will have to be paid separately. If you intend to use them multiple times, there are many plans that start at $5 per monthly.
To create a new document and embed a link to another website, two licenses would be required.
However, if only one document is needed, you will be able to create it free of charge.
Google tools have the advantage of being compatible with Gmail and other applications. Google tools are easy to use and allow you to email links to documents. You can also store data in Google Drive.
Hubspot Content Marketing Platform 4
HubSpot is an extremely popular web-based marketing tool, which offers a variety of functionality.
Its platform lets users manage various aspects of websites, landing pages, or blogs. For instance, they can create automated emails and track conversions.
HubSpot also integrates with Salesforce, WordPress and other platforms so that you can connect them all.
One of the most valuable features of HubSpot is that it integrates with over 200 different third-party apps. This means you can automate processes and generate reports based on real-time data.
While you won't be able to publish content directly from HubSpot, you can export it into many formats, including HTML, PDF, and Word.
HubSpot has a free version that allows you to test pricing. You get unlimited access to all content once you upgrade to a paid account.
HubSpot has everything you need, whether you're looking for an eCommerce platform or a blog platform.