The future of content marketing trends is bright, provided that it stays focused on the three pillars of content marketing: authority, social and AI-assisted. In this article, I'll discuss how each of these pillars will play a crucial role in content marketing in 2018.
AI-assisted, human-produced content
The use of AI in content marketing is a new frontier for many businesses. Not only is AI capable of creating content for the web, but it can also interpret user data and learn from past behavior. YouTube uses several AI algorithms for determining user preferences and making recommendations. Silby can, for instance, identify spam email addresses. Another example of AI-assisted content is financial reports and product description. AI is not yet an alternative to human-produced content. However, there are many benefits for both consumers and businesses.
User-generated content
Let's examine a few examples of user-generated content (UGC). UGC is an excellent tool for brands such as Anthropologe. They combine professionally styled images of their products with pictures taken by customers. One photo shows a model in Anthropologie's dress while another shows the dress on a woman who is five feet nine and wearing a size four. They combine the two to create seamless shopping for their customers.
Quality content of long-form length
It doesn't really matter how long you intend to write for your content strategy in 2018, as the future of this marketing method remains uncertain. Longform content has been a topic of debate for SEO. However, it is still clear that long-form content receives more traffic to search engines than short-form. SEMrush found that articles over 7,000 words bring in significantly more traffic to websites than articles between 900-1,200 words. Your brand is seen as a thought-leader in this space if you have long-form content.
Snackable content
It's possible to snack on content marketing in the future. But, what does that mean? This type of content gives consumers a short summary of the information. Twitter, Instagram and Pinterest are all built around short pieces. These brief pieces of content can be used to tell stories by brands. Short content can also be used as a teaser, leading to more traditional content.
Personalized content
Marketers are now implementing personalization as more users get used to it. Amazon and Netflix both make personalization a standard feature on their websites. However, only 33 percent are doing it right. The best companies use personal data to create customized content. This includes browsing histories, preferences and behavior. You can then tailor your content to each visitor, maximising its effectiveness. Personalization is a powerful tool that can be used to your advantage.
FAQ
How many hours per workweek should I be spending on content marketing?
It all depends on what your situation is. Content marketing may not require you to spend much time. But if you're trying to build traffic to your site, you'll probably need to devote at least 1 hour per day.
How much does content marketing cost?
Prices for content marketing vary depending on whether the solution is outsourced or managed by you. Outsourcing content marketing services is usually less expensive than hiring full-time staff, and allows you to scale up quickly when you require more coverage.
HubSpot research has shown that outsourcing content production costs $5 per lead for B2B companies, compared to $22 for consumer brands.
You can find many free tools on the internet that will help you create content that converts.
There are many different ways to optimize content that is optimized for search engines, such as Google and Bing. There are many ways to optimize content for search engines like Google and Bing. You can write original articles, guest blog on blogs, collect content from other websites, or repurpose materials.
If you choose to produce your own content, then you must learn how to make great content. Producing content will become relatively simple once you've mastered it.
Start by creating basic landing pages with WordPress. Then, you can move on to building your website. This will allow you to build a portfolio.
How long should my Content Marketing last?
This depends on your goals. Some businesses are looking for short-term results; others are looking for long-term growth. We recommend that you start with three months of consistent content production and then evaluate your progress after that period.
Are you a content marketer worth your money?
Content marketing is essential to any online business strategy. It is also a very effective way to increase brand exposure. Content marketing is not only for customers.
It's all about providing valuable information that people want and need. Content marketing is a key component of any digital marketing strategy. It helps companies engage their target markets.
Are there any common mistakes made when creating a content marketing plan?
It is vital to have a plan when planning content marketing strategies. Without a solid plan, all your efforts will be wasted time and money. It's easy to create tons of content, but not know how or where it should be placed.
A well-thought-out content marketing strategy provides direction, focus, and goals. This helps you stay on track, as you move through each phase. For example, if you're doing social media campaigns, you might want to start by analyzing what types of posts are getting the highest engagement rates. This will let you determine what posts will bring traffic to your site. From there, you can decide whether you want to create a series of blog articles or videos based on these results.
Another mistake people often make is not thinking about how long the content marketing campaign will last. If your goal is to launch a new website tomorrow it makes sense for you to create content now. However, if your content marketing strategy has been in place for six months, it's a good idea to start writing new content now.
It takes time to create great content. Don't rush yourself or underestimate this step.
Suppose you're a business owner who wants to learn more about content marketing. In that case, we recommend reading our guide on How To Create Content That Works, which includes ten steps to follow to ensure that your content marketing programs are effective.
Statistics
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
External Links
How To
Why create a content marketing plan? Why Now?
Content marketing can seem overwhelming at first. However, it's possible to not tackle all the tasks at one time. Start small.
It is best to start small. If you try to do too much at once, you risk spreading yourself thin and not making progress. Instead, focus on one thing at a time until you've mastered it.
Start small. You don't have to perfect every aspect of content marketing today. Focus on one piece of content marketing at a time. You will become more comfortable as you work harder.
Profit from your previous successes. Your social media following and reputation are already established. Why not use your existing network to help you grow? Reach out and ask industry leaders if you'd like to have your content promoted. Or, create an event and invite bloggers to attend.
It doesn't matter if you haven't created content before. Begin with something simple. Maybe you'll write a blog post, launch a webinar, or even just host a live Q&A session. Regardless of what you do, ensure that you have the ability to measure its effectiveness.