Podcasts on social media marketing are a great way to improve your social marketing strategy. Many of these podcasts feature expert speakers who share their knowledge with listeners. Podcasts on social media marketing are a great way for industry experts to share their knowledge. Here are four of their best. To get the best out of each one, listen to two. These are some tips to help you choose the right one.
Neal Schaffer
Many times, social media experts and gurus appear on the same program. Neal Schaffer, a digital transformation expert and founder of PDCA Social, is a social media marketing consultant. He also acts as a fractional CMO and lectures at Rutgers Business School, the Irish Management Institute, and Rutgers Business School. Schaffer has spoken at many international conferences and written four books, including The Age of Influence. The podcast covers everything related to social media marketing.
Michael Stelzner
Michael Stelzner's podcast on social media management is a great option if you like the latest marketing trends. The podcast features interviews with top social media marketers as well as tips and tricks for implementing them. It features topics ranging from Instagram to TikTok, and even discusses how to stay motivated as a content creator. If you're looking for marketing professionals, this book is well worth your time.
Pat Flynn
"The Baby Effect" Pat Flynn, the founder of online business coaching, shares a real-life tale about how he learned during his time at a major corporation. He spent 44 hours working on the project and earned $50k in return for his efforts. It's amazing that a person could learn so much from a simple Lego delorian. Pat Flynn provides social media tips, strategies and insights in addition to sharing his personal experience.
Reid Hoffman
Andrea Ross, a co-founder and creator of LinkedIn, recently celebrated its 500th episode. The topics discussed are not necessarily related to social networking, but listening to Ross' insights can help you keep your campaign on the right track. Recent episodes have covered copywriting, personal branding and Instagram updates. This podcast is a great way for you to keep up with the latest trends. You should subscribe to the podcast if social media is a passion. It will keep you up-to-date with new ideas and trends.
John Jantsch
John Jantsch's podcast can be listened to if you are interested social media marketing. He is one of the most successful marketing experts in the United States. His books include three bestsellers on the subject. His easygoing style and low-key approach make him a great resource for business owners. He started his social media marketing podcast back in 2009, which has been incredibly popular, drawing industry experts such as David Meerman Scott and Michael Gerber to discuss the latest trends in digital marketing.
Jon Loomer
If you're looking for information on Facebook advertising and want to know how to get the most out of your ads, you've come to the right place. Jon Loomer's podcast, which is recommended for marketers who want to increase traffic to their Facebook pages, is a must-listen. This podcast covers all aspects of Facebook advertising and strategy. There are also episodes that discuss recent changes to the social media platform such as iOS 14.
FAQ
What is the goal of content-marketing?
Content marketing seeks to provide customers with relevant and valuable information. This should be done through different channels such as email campaigns, blog articles, white papers, etc. Your audience should be able to see the value you are providing.
What are the benefits to content marketing?
Content marketing helps drive leads and sales by creating high-quality content. Content marketing offers a steady supply of new, original content that can then be used to promote products or services. Content marketing is a great way to increase brand awareness and trust among potential customers. The best part about content marketing is that it creates a positive image and reputation for your company.
How much does content marketing cost?
The price of content marketing varies depending on whether you're looking for an outsourced solution or you're going to handle everything yourself. Outsourcing content market services is often cheaper than hiring fulltime employees. This allows you to scale quickly, when you need it.
HubSpot research shows that outsourcing content production can cost around $5 per lead (for B2B businesses) and $22 per lead (for consumer brands).
There are many web resources that offer free content marketing tools, which you can use to create compelling content that converts.
There are many different ways to optimize content that is optimized for search engines, such as Google and Bing. For example, you can write original articles, guest post on blogs, curate content from other websites, and repurpose existing materials.
If you go down the route of self-produced content, you'll need to learn how to produce great content. Producing content will become relatively simple once you've mastered it.
To start, create simple landing pages in WordPress. Next, build your site. This allows you to create a portfolio.
How to use blogging to generate leads for your business
Leading B2B companies understand how crucial online leads are to their success. Yet, despite this fact, many businesses struggle to convert traffic into qualified leads. Here are five reasons why you might not be generating qualified leads.
Reason 1: You Are Not Optimizing Your Website - Even Though You Have A Blog, You Aren't Making Money! Blogging is a great method to attract new customers. However, blogs that don't help your target audience solve their problems will not make you money.
Optimize your blog to ensure it is profitable. This helps increase the chances of visitors finding your blog post.
Once they have discovered your blog post on their site, make sure to answer all of their questions promptly and offer solutions.
Keyword Toolbox, a keyword research tool that allows you to search for keywords, is the best way. Then, add those words to your page title, meta description, body text, and more.
Your blog should contain calls to action (CTAs). CTAs can also be used to encourage readers take specific actions like signing up for your newsletter and purchasing a product.
These actions increase the chance of a sale, and they give you insight into which information users are interested.
To get started blogging, check out our guide on How To Start A Successful Blog.
Reason 2: It's hard to know what you should write about. After you start writing, ideas will begin to flow quickly.
It takes time to build a reputation and establish yourself as an expert in your field. To do this effectively, you must write about topics that interest your potential clients.
When writing, your goal is to answer the question "Why should I hire you?" Focus on solving problems when writing.
This will allow you to stand out from other businesses trying to sell your products.
Your blog should not only help your prospects but also be of benefit to them. Think of ways that you can share your knowledge to help others. For instance, you might talk about the latest trends within your industry or share money-saving tips for home improvement projects.
Include links to resources where your viewers can learn more about these issues. These resources can be videos, articles, or podcasts that are written by experts.
Reason 3: You Don't Have Any Clients, And You Don't Want Them - You Just Need To Make More Sales Now!
Building a business is not an easy task. It takes time and trust to build relationships with your target customers.
If you are not ready to make connections with potential clients, then you don't really need to spend hours on content creation. Post ads on social media platforms like Facebook or LinkedIn instead.
You can avoid spending money on ineffective advertising by creating ads that target your ideal clients. One example: If your website design company has many female clients, it is likely that you also have many male clients.
Instead of targeting all males, you could target females by location, age group, income and many other criteria.
After creating your ad, you should follow-up by sending a message directly to your potential customers when you get a click through.
Keep in mind that not everyone visiting your site must pay. Some traffic sources are more profitable than others.
For example, you could host a contest for new subscribers who sign up via email. Or, you could offer gifts to people who join your mailing list.
This is where creativity is key. You don't have to spend too much to attract visitors.
Reason 4 - Advertising is costly if you're too busy running your company to devote time to it - but that doesn't mean you should not do it!
Prioritize your work over your company. If you're too busy with your business, you won’t be able grow it.
If you feel overwhelmed by the number of tasks you have to complete each day, you might not prioritize them correctly.
You can start by getting organized. Spend an hour each week reviewing and organizing what you have to do the rest of your week.
It will be easy to manage all the other tasks once you have started.
How long should my content marketing be lasting?
All depends on your objectives. Businesses may be looking for immediate results, while others want long-term growth. We recommend three months of consistent content generation and then reevaluating the process after that period.
Content marketing is expensive.
It all depends upon the size of your company and where you are at. Many start-ups don't have the resources to invest in marketing. But once they grow, they realize that having a solid content marketing strategy will increase sales and improve customer engagement.
Working with a freelance writer and content marketing agency will allow you to access a wide variety of tools as well as expert knowledge. These professionals can help to identify potential problems within your company and guide you in the development of your content-marketing program.
A solid content marketing strategy will allow you to make enough money to cover production costs and still have the flexibility to invest in other areas of your business.
Why do I need a Content Marketing Strategy? Why should I not only send out emails, but also post social media updates.
There are two main reasons that you might ignore a Content Marketing Strategy.
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You might think that email marketing and social media posts are enough to get people talking about your brand.
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If you haven't tried email marketing or posting on social media, you might assume that this type of content isn't practical.
Both assumptions are false.
Email marketing and social media posts can be great ways to communicate with customers and prospects. However, these are not sufficient.
A single email campaign won't be enough to help you achieve your goals. Your email campaign should be part a larger strategy. It won't be enough to just post on social media. They must be part of a comprehensive plan.
This is where the Content Marketing Strategy comes into play. Creating a strategy that sets clear objectives for each piece of content allows you to manage your entire content creation process.
As a consequence, you will be able spend more time on other vital aspects of running your business, such as growing your customer base and increasing conversion rates.
A Content Marketing Strategy is a great tool, but it doesn't necessarily make it easy.
But, having a strategy in place makes all the difference.
Statistics
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
External Links
How To
How can I create a content market strategy?
First, you need to understand what type of content you are going to create for clients. Once you have a clear understanding of your clients' needs, you can start creating content. This could include creating an editorial calendar or planning where these pieces will come. Every piece of content must have a purpose. It doesn't matter if it's blog posts, social media updates, e-books, or anything else, but they should all serve a single goal.
Once you determine which type of content you want to produce, then it's essential to find out who your target market is. Who are they looking for? And why should they care?
Next, identify your target market and find ways to connect with them. You can connect with people through social media, but there are other options available, including podcasts, videos, and webinars.
After you have determined how you will communicate with the market, the next step to take is to determine what topics and types content you want. This will help you to understand why you are writing the content. What problem does the content solve? Is it helpful? Will it make their life easier?
You now know what content you like to write. Now it's time for you to decide what you want. Is it possible to share information related to your industry? On current events? Concerning specific products and/or services? The answer to that question determines your focus.
Now it's time for you to merge everything together after you have answered the questions.
You want to make sure every piece of content serves its purpose. You don’t want to waste anybody’s time and energy. So make sure that you include quality in every aspect of your content.
You must remember that a content marketing strategy of great quality has many parts.