Influencer marketing is a great way for brands to benefit. You can increase your engagement rates by getting your products and services in front of a particular demographic. Bigelow Tea, Leesa, Pala Casino Resort & Spa, Mencap, among others, have all used influencer marketing. By using influencers to advertise their products, brands can increase their reach by up to three times. How can you find the most successful brands?
Bigelow Tea
Bigelow Tea leveraged influencer marketing to drive sales. Ashley Rene, a social media influencer with over 33,000 followers, was partnered with Bigelow Tea. She writes about design and lifestyle topics in the Southern United States. Bigelow Tea's collaboration with Ashley earned the brand more than $3 million in sales and media value increased three-fold. To increase brand awareness and drive sales, the company now partners with over 100 influencers from different niches.
Bigelow's influencer campaign earned him 6,000 clicks, and 133million social media impressions. The brand saw a 258% increase in its followers, which resulted to 46 million YouTube Subscribers. Lynda content was included in the brand's regular videos. Many of these videos have received over 1,000,000 views. Bigelow Tea was able to see tangible, real results. This case illustrates the power and effectiveness of influencer marketing in driving real results.
Leesa
Despite being an online retailer, Leesa relies heavily on social media for brand promotion and brand trust. Leesa hired influential bloggers for reviews. Influencers' online visibility and trustworthiness created an emotional connection with the audience and led to a boost in sales. The company is indebted to these bloggers for their success, which is evident in the increased sales Leesa saw.
Influencers can increase sales by changing the message they send to different audiences. Through influencers, the brand reached 1.5 millions people. Influencers can be trusted, and they are more accountable. Influencers are more likely to have stronger connections than celebrities. Leesa partnered with campus influencers due to their appeal to a younger audience. This conversation generated over 70,000 engagements with more than 500,000 impressions.
Pala Casino Resort & Spa
In a recent case study, the Pala Casino Resort and Spa teamed up with influential bloggers to create content for its brand. The objective was to reach a younger audience, increase their reach and create quality content for future marketing campaigns. By hiring these bloggers, the casino managed to reach its marketing goals, while engaging a new audience. You can read more about their success using influencer advertising. This case study will show you how influencer marketing can be used to reach new audiences and increase engagement rates at casinos.
21 Instagrammers, bloggers, and other influencers were invited to a social-media event to create a high quality program. Each blogger and influencer was required to curate a minimum three pieces. The event's overall reach was 28,000,000 and the resort received 876 pieces. The campaign saw more than 50,000 engagements. It also generated nearly 1,000 Facebook likes.
Mencap
Mencap's Mencap campaign was a partnership with social influencers. It reached more than 10,000,000 social media users and generated over 7100 thousand views. It also generated over two thousand engagements. Hulu also promoted Casual with influencer marketing. Social media influencers posted pictures of t-shirts featuring the slogan "HereI Am" and included a link back to Mencap on their social media pages. The videos were shared and sent to followers of the influencers. This helped Hulu to gain a larger following than their social media channels and also allowed them to reach new viewers.
The Mencap campaign also helped the charity reach a ten-million-followers milestone through influencer marketing. Mencap made it clear that it had a relationship with influential people, as social media platform rules require that brands disclose such relationships. This allowed brands the ability to instantly reach out to their audience while still being visible to the public. Mencap also saw an increase in followership via social media, with seven million people following the campaign. This campaign also generated over 21,000 likes.
FAQ
How can you create content that is effective?
Great content can only be created if you write about something you are interested in. Writing is a passion. It's about understanding yourself and using that information to help others. It's one thing to write for yourself, but it's much easier to write for others.
Where should I start when it comes to Content Marketing?
Start by identifying the audience. What are their needs? What are their needs and wants? How can they be helped? You can identify who you are writing to and where you should focus your efforts.
Is content marketing effective?
Yes! Hubspot reports that Content Marketing has been ranked as one of three top digital marketing channels in lead generation.
Statistics
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
External Links
How To
How to create a video for content marketing?
Videos for content marketing are one of most powerful ways to communicate your message with your audience. By sharing stories that matter to them, they help you connect with your target market. How do you make them stand apart from the rest? Here are some tips to create videos that get noticed.
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First, you need to understand that videos are not "one-size fits all". You want your video to be tailored to your audience. The message you want to convey is not applicable to all viewers.
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Choose the best platform for you. Many platforms are available today, including YouTube, Vimeo, Facebook Live, Periscope, Instagram, and Snapchat. Each platform offers different features and benefits. By choosing wisely you can save money while increasing engagement.
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Don't forget to include subtitles when filming! This helps people to understand your language barriers, and makes your videos more easily understood.
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Lastly, be sure to ask yourself the following questions before you begin: Who am I talking about? Why am I making this particular video? And what does my video mean to me? After answering these questions, creating videos will be much easier.