You may have heard of the concept of content curation, but what exactly does it involve? It is simply the act of sharing content that comes from other sources. This practice can be implemented quickly and can help to generate leads and position you as part of an online community. Here are some of the benefits of content curation. These tips can help you implement this method yourself. Keep reading to learn more. [Note: Make sure to check out the following resources before starting a curation campaign].
It is an ongoing activity
Content curation, which is a continuous activity, should be measured to evaluate the effectiveness of your campaign. You should measure audience consumption, potential leads and sharing performance. Also, measure your content production costs and use them as a guideline for future campaigns. Your readers should find the content you curate useful and it will help you build your authority in your industry. Being agile is essential for a brand. This is possible with content curation tools.
It is easy to put into practice
Content curation is a valuable strategy for enhancing your marketing efforts. Content curation helps you reuse content without compromising its originality and quality. For example, an independent bookshop owner might read an article in the Chicago Tribune. She then shares it on Facebook, giving her opinion. By personalizing content and adding your voice, content curation can strengthen your brand voice.
It's a method to generate leads
While original content is always more valuable than curated contents, it's also true curated articles can bring you leads. Curated content must be valuable to your leads for it to be effective. These tips will help you make the most this powerful strategy. Continue reading to find out how to get started. Start by gathering content from other sources.
It is a way to position yourself as part of a group.
Content curation is a key component of any community. It is an excellent solution for busy content marketers who are having difficulty creating new content on regular basis. It's one thing writing articles. But, delivering great content consistently is another. Because of this, your target audience expects top-quality content from you every day.
It's an effective way to increase sales
You need a plan to distribute curated content in order to succeed with content curation. Content curation helps search engine optimization while also gaining inbound link from other persuasive sites. This content could be in the form of blog posts or news roundups. After curating content, it is important to promote it on social networks and email lists. You should try to find content written by thought leaders from your industry.
FAQ
Is content-marketing easy to measure?
Yes! Yes! It allows you to assess whether your efforts have been successful and if there are any changes you should make.
You can track how many visitors came from various sources--including organic search, email, social media, paid to advertise, and more--and track conversions like sales leads and purchases.
These metrics will show you which pieces performed well and highlight your most important opportunities.
What is the primary goal of content marketing?
Content marketing provides valuable and relevant information to customers. This can be done by various channels like email campaigns, whitepapers, or blog articles. The key is to deliver value to your audience.
How can you make great content?
Content should be useful, interesting, and easily shared. The best content should have a clear call-to-action, such as a button or link to allow readers to sign up to a free trial, learn more about a product, and/or purchase something from you site. Your content should include visuals to be easily shared on all platforms.
Statistics
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
External Links
How To
This is the best way to send a press release
We've already covered the basics of writing a press release. Let's now talk about how to distribute it. There are many options for you to choose from, including traditional distribution methods like snail mail or newer forms such as email.
You should follow these basic guidelines if you decide to use email.
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Make sure your subject line standsout. Your headline may not be sufficient to grab attention.
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Be concise. Avoid rambling on about your press release. Keep things short and sweet.
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Your email should be written in plain English You wouldn’t expect your email reader to grasp technical jargon.
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Include relevant images. Images will help you get people to pay attention to what you have to say.
These tips are important to remember when you're writing your press release.
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Avoid using unnecessary terms like "we," “our," “I,” and "me."
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Before you write your press release, think about who your audience is. What are they interested in? How can they be connected with you?
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Always include URLs in emails
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Before asking permission, be sure to ask. Before sending out your press release, ask the recipient if he would like to receive future news releases.
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Don't spam. You should not send multiple copies of your news release.
Once your press release is written, you can start to distribute it. The next step is to locate the right channels to spread your message. Here are five popular options:
Traditional Methods
Most likely, you already have a list that includes publications to which your press releases should be submitted. These may include local newspapers, magazines, trade journals, industry newsletters, and blogs.
Many publications ask for submission fees, or offer special incentives for writers who pitch stories. For example, some publications give away free subscriptions for every story published. Some publications offer a percentage from the revenue generated for each article sold.
Experts recommend that you submit your press releases online.
Online Channels
Online channels can be a great way for you to reach potential readers. You can also submit press releases to websites such as Google News or Yahoo! News.
Google News has been available since 1996. This news service provides news feeds for major media outlets. It is simple to find your company name amongst hundreds of other businesses.
Yahoo! Yahoo! News is a similar service, but it focuses on providing news on specific topics. You'll find links to articles about your business if you search for the name of your company.
BING NEWS users can also search for keywords through its network. This is useful when searching for a particular topic.
AOL news offers similar services to Yahoo! AOL News offers similar services to Yahoo! AOL isn't as well known as the other giants but it does provide a quality service at an affordable price.
Some publications also allow you to post your own press releases. Most publications charge a monthly subscription fee. However, many sites offer free access to press releases.
These include PRWeb. Press Release Monitor. PR Newswire. Business Wire.
PR Web, which was founded in 1997, claims to be the largest website dedicated solely to press releases. It currently has more than 1 million members. Users can access thousands of press releases posted by businesses worldwide.
PR Web also offers an RSS feed which updates your site when someone posts a news release.
PR Newswire, another great resource for finding news releases, is also available. They claim to have the biggest database of press releases in existence.
A RSS feed is also available to keep you up to date with what's going on in the press releases space.
If you are looking to reach a larger audience than only online journalists, printing media might be the right way to go. Many small businesses don’t realize the power of print media.
Print ads can be used to promote the latest products of your business, such as clothing or books. Advertise in newspapers and magazines.
For something completely different, you can check out the "free" section of your local newspaper. There are many classifieds advertising positions available.
You can also try contacting local radio stations or television stations. They might accept press releases as a part of their regular programming.
Press releases are still available
Mobile apps seem to be the topic of conversation these days. Did you know that press releases still exist? They're even more essential than ever.
In this day and age, people expect immediate results. Your message must be delivered to the right people if you want your message to be heard. This means making use of every possible channel to reach your target.
Facebook ads don't always have to be expensive. Instead, think creatively and look beyond the box in order to reach your customers.
The bottom line? Word of mouth is your best tool for growing your business. Your customers will tell others about your company. So, why not make sure they hear about it first?