If the content marketing industry remains focused on three pillars, authority, social, or AI-assisted content, then the future looks bright. In this article I'll explain how each one of these pillars will play an important role in content-marketing in 2018.
AI-assisted, human produced content
Many businesses are exploring the possibilities of AI in content marketing. AI is not only capable of creating content on the web, but also can analyze user data and learn based on past behavior. YouTube uses several AI algorithms, including Silby, to determine user preferences. Silby, can for example identify spam mails. Additional examples of AI assisted content include financial reports, product descriptions, and even product descriptions. AI is still not a substitute for human-produced content but it does offer a multitude of advantages to both consumers and businesses.
User-generated content
Let's examine a few examples of user-generated content (UGC). UGC is used brilliantly by brands like Anthropologe. They mix professionally-styled images and photos from customers to show the products. One post shows a model wearing Anthropologie clothes, while another depicts the same dress on an eight-foot woman in a four-size. The two create a seamless shopping experience by blending them.
Quality long-form content
Whether or not you're planning to write longer pieces for your content marketing strategy in 2018, the future of this marketing method is still in flux. Although the debate about whether longform content is better SEO is not new, one thing is certain: long-form content generates more traffic than shorter-form content. SEMrush reports that articles with over 7,000 words get more traffic than articles between 900 to 1,200 words. Long-form content can position your brand as a thought leader within the industry.
Snackable content
Content marketing's future is snackable. But what is it? This new form of content provides consumers with a quick snippet of information. Social media platforms like Twitter, Instagram, and Pinterest are built around short pieces of content. These brief pieces of content can be used to tell stories by brands. This can also be used to tease out more traditional content.
Personalized content
Marketers are now implementing personalization as more users get used to it. Amazon and Netflix are two examples of companies that have made personalization a standard feature for their websites. Only 33% of marketers do it correctly. The best companies use data in order to create personalized content. This includes browsing history, preferences, as well as behavior. This will allow you to personalize the content for each visitor and increase its effectiveness. If you want to make personalization work for your brand, you have to learn how to use it right.
FAQ
What are the 7 steps in content marketing?
The seven-step process to content marketing is:
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Identify the problem
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Learn more about what's happening now
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Make new ideas
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Turn them into strategies
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Test them
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You can measure the results
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Keep going until you find the right solution.
This method has been proven to work for small and large companies.
How do you create compelling content?
Great content can only be created if you write about something you are interested in. You must find topics that you are passionate about if you want to succeed at writing. This is about finding your passion and then sharing it with others. You'll be amazed at how easy it is to create quality content when you write for yourself.
Are I better off working with a team or doing content marketing on my own?
The answer to this question depends on your budget, skill set, and experience. If you don't have the resources available to hire someone to take care of the day-to-day content creation, distribution, and optimization tasks, you will need to learn how to do it yourself.
You shouldn't attempt to succeed in content marketing if you don't have the support you need.
A great content strategist/agency can save you money and help you get more results.
You won't succeed unless you work hard, consistently deliver high-quality content and keep up with changing trends. A solid content strategy is crucial.
How many hours per workweek should I be spending on content marketing?
It all depends on your circumstances. It may not be necessary to invest much time in content marketing. However, if you want to drive traffic to your site you will likely need to dedicate at least one hour per day.
How can content marketing be measured for success?
There are many methods to determine the effectiveness and efficiency of your content marketing strategy.
Google Analytics is a good tool to measure your progress. This tool allows you to see where your targeted traffic is coming from and what pages they are visiting most often.
It also displays how long each visitor remains on your website before leaving.
You can use this information to improve the content you create to grab people's attention, and keep them interested for longer periods of time.
This is another way to determine the success rate of your content-marketing efforts.
What value do my new subscribers receive from my email bulletins? What proportion of my mailing list has become paying members? How many people have clicked on my landing page to convert? Does clicking through result in higher conversion rates?
These are all important metrics to track and monitor over time.
Lastly, another great way to measure content marketing success is to look at the number of times people share links to your content across social networks.
You should start now if you haven't. This could make the difference between being noticed and not being seen in your industry.
Statistics
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
External Links
How To
How can you build a content strategy?
First, determine what type of content your clients want. Once this is defined, it's time to start creating content. This could mean creating an editorial calendar and planning the source of these content. Every piece of content should have a purpose. It doesn't really matter what content you're using, whether it's blog posts or social media updates. But they all should have a single purpose.
After you have decided what type of content you want, it is important to identify your target market. You need to know who your target market is and why they would be interested in what you have to offer them.
Next comes the task of identifying your target audience and finding ways to communicate. Social media platforms are an excellent way to connect with people, but other options exist, such as videos, podcasts, webinars, etc.
After you have determined how you will communicate with the market, the next step to take is to determine what topics and types content you want. This will help you to understand why you are writing the content. What problem does it solve? Is it helpful? It will make their lives easier.
You now know what content you like to write. Now it's time for you to decide what you want. Is it possible to share information related to your industry? On current events? Are you focused on specific products or services This is your focus.
Finally, after answering all those questions, it's the right time to combine everything in one package.
You want to make sure every piece of content serves its purpose. It is important to not waste time or energy. Therefore, you should ensure that every piece of content you create has quality.
Remember that great content marketing strategies have many moving parts.