To measure the success and effectiveness of your B2B content-marketing efforts, it is essential to understand how to do so. If you are unsure, you can refer to examples like GE's online magazine or CMI's podcast. You can also visit the blogs of WeWork or HubSpot. Both companies provide interesting content on regular basis. In either case, you'll see that they're generating leads through their content.
GE's online magazine
The GE's online magazine serves a useful purpose and is a perfect example B2B marketing. The online magazine "The Txchnologist", which is also called "The Txchnologist", focuses on GE’s latest technologies and advances, but also addresses the larger technology landscape. The company has been a well-known resource for technology lovers around the world. This approach to B2B content marketing has led to the growth of an audience of loyal readers and prospects.
GE's content can be as varied as its products. The company's engineers, scientists, and thinkers create compelling content for the public. The company has partnered with Wattpad and produced an eight-part podcast miniseries called "The Message" which has since topped the iTunes charts. This is not a clear example of B2B marketing, but it does work. It's not hard to see how.
CMI's podcast
The podcast features regular podcast content. CMI also offers a "Rants and Raves” segment and a podcast about b2b content market best practices. Interviews with Joe Pulizzi founder of CMI as well as industry experts give valuable insight into how things work and don't work. The podcast is listened to by nearly five million people each month. It covers everything from content marketing best practices to historical examples.
According to CMI research, successful B2B content marketing helps companies of all sizes. Marketers of all sizes report a high level of success in content marketing. Outsourcing is a great method to produce content. Marketing B2B is on the rise. 81 percent of marketers plan to outsource this option by 2021, an increase from 66 percent lastyear.
WeWork's blog
WeWork's Blog might appeal to B2B content marketing professionals. Although you might mistakenly think that the blog is consumer-focused, it's actually targeted at entrepreneurs who are reinventing the world. Content marketers will need to be more open-minded as the gig economy expands. As such, we recommend using the company blog to inform your strategies.
A B2B blog, or business-to-business, should have a beginning, middle, and end. You want to provide value content for your target audience. The reader is more likely to share a post that they find useful. It's also fun to read. So, here are some tips on using a blog for business-to-business content marketing.
HubSpot blog
HubSpot blogs are the tactical Wiki of digital marketers. From checklists to ebooks, this blog can teach you how to get started with content marketing. HubSpot posts are updated regularly, in fact. Here are some of the most popular posts. Read them for tips on how to maximize the effectiveness of your blog. You must invest in content marketing if you want your blog to be optimized and your search engine rankings improved.
HubSpot blogs created for B2B businesses are carefully curated. They also include several soft CTAs. Some articles have links to product pages. In addition, HubSpot includes templates as their primary lead magnets. HubSpot posts almost always include a soft CTA. Along with three to six related articles, the original date of the post is displayed. These articles can be difficult to determine if they were manually curated.
FAQ
How do I measure success with content marketing?
There are several ways to gauge the effectiveness of content marketing efforts. You can track how many people visit your site, or see how many leads you generate.
What content marketing agencies offer the best services?
Most content marketing agencies have extensive experience creating content strategies for their clients.
Their knowledge can save you tons of time and effort by providing a comprehensive plan based on your needs.
But you shouldn't assume that all agencies possess the skills needed. There are some companies that specialize in a specific niche, like eCommerce. Others are specialists in particular industries, such law firms.
Ask them to identify the areas that they specialize in, and then find the right agency.
What are the best ways to improve my content strategy?
By focusing on content and distribution, you can improve your content-marketing strategy. You must first understand your ideal customer. Also, find out where they are online. This information will allow you to tailor your content to their needs. The second is to develop a voice and style unique enough to distinguish yourself from your competition. The third step is to determine how to best distribute your content.
Statistics
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
External Links
How To
This is the best way to send a press release
Let's now discuss how to create a press release. There are many options. You have the option of traditional methods, such as postal mail, or more modern distributions like email.
Follow these guidelines if email is your preferred method of communication
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Make sure your subject line stands out. It might not be enough for attention to grab your headline.
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Be concise. Avoid rambling on about your press release. Keep your press release brief and to the point.
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Use plain English to write your email. You wouldn’t expect your email reader to grasp technical jargon.
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Include relevant images. Images can make people more interested in what your saying.
These tips will help you when writing your press releases:
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Avoid unnecessary words, such as "we", “our," "I," "me" and "me."
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Before you write your media release, think about the audience. What are they interested in? What can you do to connect with them?
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Remember to include URLs in your emails.
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Ask permission first. Before you send out your press releases, be sure to ask the recipient permission.
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Don't spam. Send out only one copy of your Press Release.
Now it's time for you to distribute your press release. The next step in getting your message across is finding the right channels. These are the top five options:
Traditional
You may already have a list containing publications where your press release should be submitted. These could be local newspapers, magazines or trade journals. Industry newsletters and blogs are also possible.
Many publications charge submission fees or offer incentives for writers who submit stories. Some publications offer free subscriptions for each story published. Some offer a percentage for every article that is sold.
Although traditional methods are still possible, experts recommend that you submit your press release online.
Internet Channels
One of the easiest ways to reach potential readers is through online channels. Websites like Google News, Yahoo!, Bing News and AOL also provide opportunities for press releases to appear on their sites.
Google News, which has been around for over a decade, provides news feeds of major media outlets. It's easy for you to find your company's name in hundreds of other companies.
Yahoo! Yahoo! News offers similar services, but focuses on specific topics. When you search for your company name, you will see links to articles that relate to your business.
BING NEWS also allows users to search for keywords within its network of websites. This is useful for searching for specific topics.
AOL News provides similar services to Yahoo! and Google News. AOL, while not as well-known and widely used as Google News and Amazon, offers a reliable service at a very affordable price.
Some publications let you post your press releases. Most require a monthly payment. However, many sites offer free access to press releases.
These include PRWeb (Press Release Monitor), PR Newswire, Business Wire and PR Newswire.
PR Web was created in 1997. It has over 1 million registered members. The site allows users to view thousands of press release posted by businesses around the world.
PR Web also offers an RSS feed that automatically updates your site whenever someone posts a new press release.
PR Newswire can also be a great place to find press releases. Their press releases database claims to be the most comprehensive.
You can also subscribe to their RSS feed to stay up-to-date on the latest developments in the press release area.
If you want to reach more people than just online journalists, print media may be the best option. Print media is a powerful tool for small businesses.
For example, if your business sells products such as books, clothing, or electronics, you could use print ads to promote your latest product line. You can also advertise in newspapers or magazines.
You can find something different in your local newspaper's "free” section. There are many classifieds advertising positions available.
You can also try contacting local radio stations or television stations. They may be open to accepting press releases as part or their regular programming.
Press releases are still available
Everyone seems to be talking about mobile apps these day. But did you know that press releases are still very much alive? They're even more essential than ever.
People today expect immediate results. You must make sure your message reaches the right audience if you want to be noticed. This means making use of every possible channel to reach your target.
Facebook ads are not the only option. Instead, think creatively and look beyond the box in order to reach your customers.
The bottom line is this: The best way to grow your business is through word of mouth. Your customers will share your business with their friends and families. You can make sure your customers hear about it before they do.