Content marketing is an essential part of top of the funnel marketing. Content marketing for top of funnel sites is designed to attract visitors and build brand awareness. The secondary goal of content marketing for top-of-funnel websites is to convert these visitors in qualified leads. Videos that are transcribed and indexed via search engines can be great content marketing tools. You can also create informative infographics, explainer videos, and videos containing infographics and video content.
Informational content
Two primary goals are required when creating a top-of-funnel strategy for marketing. Your content should first be able to attract the attention and establish a rapport with your target audience. Once you've made a connection with your target audience, your secondary goal should to convert them in qualified leads. An example of this is a company that sells anti-cyberattack tools. It might produce a whitepaper or blog series on best practices for strengthening corporate defenses and protecting against phishing attack attacks. You should not sell your product, but instead create content that addresses a need or a solution.
Inspirational content
Inspiring content that aligns with your brand is the best type of top-of-funnel marketing strategy. You don't need to be too specific about your product. If your content is compelling and addresses the concerns of your audience, then you will eventually see a sale. If you offer lessons on the piano, for example, you could give away a guide to success. This will get prospects down the funnel, and hopefully to the checkout page.
Infographics
Sharing information on your website with infographics can help improve your SEO rankings and increase site traffic. These visual presentations stand out on social networking sites such as YouTube and Twitter. Micro Focus has recently revealed that we consume billions worth of internet content daily, including 500,000,000 tweets, 4,000,000 hours of video on YouTube, and 4.3 Billion Facebook posts. Infographics help break through the clutter and improve your website's rankings.
Video content
For businesses who want to increase their customer base, video content is a great way to get the attention of top-of-funnel consumers. Top-of-funnel consumers have not yet been exposed to your brand, and need an introduction to learn more. Video content can be used to educate and inform consumers, as well as give them enough information so that they become interested in your company. This content is intended to increase awareness and convert warm leads into customers.
Model of hub and spokes
The hub, which is the main piece of content that drives customers and prospects to the spokes, is located at the top end of the funnel. These pieces are usually informative, and their purpose is to drive readers towards the hub and spokes. Marketers need to ensure that hubs and spokes offer the greatest value. Hub pages should be comprehensive and detailed, while spoke pages should target longer-tail keywords. A well-organized hub webpage will include visual elements that can raise its content.
Social media updates
Make sure you diversify your audience when creating social media updates for top funnel marketing. This will increase your campaign stability and provide more opportunities to test. Even though your initial goal was to increase revenue, this may change to be more about the customer's experience. Your goal is to maintain contact with your potential customers, until they are ready and willing to buy. You can use social media updates to help you achieve this goal.
FAQ
Do I need to hire a writer for my Content Marketing?
No! There is no need to hire professional writers to write content for you business. There are tons available online that can assist you in getting started.
What platform is best for content marketing?
There are lots of different platforms available today. Each platform has its pros, and each one has its cons. Here are some popular options:
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WordPress - It's easy to setup and maintain. An amazing community of users.
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Wix – It's easier than WordPress to setup and maintain. It doesn't require any technical knowledge.
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Squarespace - Best option for those who already have a website.
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Blogger - Free blogging service
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Medium – A place for writers and artists to share their work.
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Instagram – An image-based platform.
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LinkedIn - A networking tool.
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Facebook – A social network.
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YouTube – Video sharing platform.
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Pinterest – Image-based platform.
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Google Analytics – Track visitor behaviors.
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Hubspot – Email marketing software.
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MailChimp: Email marketing software.
What does it cost to hire content strategists?
A lot of agencies and freelancers can offer content creation services for reasonable prices. Some companies pay more for the experience of the person who is working on the project.
What are some of the benefits of content-marketing?
High-quality content is key to content marketing, which helps you drive sales and leads. Content marketing provides an ongoing stream of original, fresh content that can be used for promotion of products and services. Additionally, content marketing can increase brand awareness and build trust with potential customers. Content marketing can also create a positive image of your company.
Why is content marketing important?
Content marketing does not mean creating high-quality content just for the sake. Instead, content marketing involves engaging people on an emotional level and helping them solve their problems. This requires an advanced understanding of how people interact online.
And this is precisely what Content Marketing Strategy does. Content Marketing Strategy is a great way to understand customers' psychology and engage them in the best possible ways.
You can also improve your conversion rates to increase profits.
You might be asking yourself why you would invest in a Content Marketing Strategy, when so many options are available.
Content Marketing Strategy is far more effective than any other type of marketing.
So, whether you want to build brand awareness or sell products, a well-executed Content Marketing Strategy is the way to go.
Statistics
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
External Links
How To
How to Create a Press Release that Is Effective
Press releases are a great tool to establish credibility and authority within your niche. You can also build relationships and connections with journalists, as well as other influential contacts.
Business owners often struggle to write press releases, as they lack the skills needed to craft engaging copy.
These are some things to remember when you create your next press release.
Know Your Niche
Before you start writing your press release, it is important to know your niche. This includes understanding your niche and what makes it unique.
For example, suppose you're a real estate agent. You might also consider including information about professional affiliations, such as the association that you belong to and how long you have been in the field. You could also mention your experience working with clients and providing excellent customer service.
Add Keywords to Your Title
Your press release title is often the most important section of the document. This is the most important section of your press release that search engines will see, so you need to grab people's attention right away.
Your product or service keywords are the best keywords to use in your titles. For example, if your business sells custom-made wedding dress, you might use words like "bridal gowns", "wedding dresses", or "customized wedding dresses".
Make Sure Your Headline Is Relevant
Your headline is the first sentence in your press release. It is the first line people read in your press release so it should be catchy and pertinent.
It is likely that you won't be able determine the best type of content for your press release if you are creating it for the first time. You can compare different headlines to see which one is the most effective. Check out which ones get the most clicks.
Google allows you to also search for your company's name and include "press release". The top results will provide you with a good idea about what topics work well.
You might have heard it said, "Write for yourself, but publish to others." It's true. But you shouldn't just throw together a press release and forget about your audience.
Use To Write
The majority of press releases include three sections.
Each section contains certain elements that enable readers to quickly grasp your main points.
Executive Summary
This section is the shortest, and most detailed part of your press release. It usually contains one paragraph, which summarizes the content of your press releases.
Body
This section contains information about your service or product. This is where you can explain the benefits of your products and services.
Conclusion
This is the final section in your press release. It includes two paragraphs. Next, sum up the key points you have taken from your body. Your business should be positive.
For example, here's a sample conclusion:
"My new book is full of practical advice for anyone who wants to improve health and wellbeing through exercise. I hope that my book helps me achieve my personal goals.
Make sure to include URLs
It is a common practice to link your website in a press release. However, there are several types to choose from.
We'll take a quick look at what types of links to add to your press release.
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Email: If you send a press release via email, make sure to include a URL.
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Social media: Add social sharing buttons to your website. This way, any user who shares your press release will automatically link to your site.
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Blog: Create a blog post about your press release. Include a link to the press release in your text.
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Website: Use your press release URL to link directly from your website.
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Directory: Submit your news release to online directories, such as Digg or Yahoo! Press Release Directory.