These steps can help you make the most out of your Facebook Business Page. Start by filling out as much information about your business as you can. The better your business information is for Facebook and users, the better. Profile pictures and cover photos are important visual elements of a Facebook business page, so make sure to add more than a logo to them. Video can be included to the cover picture.
Optimize your profile picture and cover photo for different dimensions
Make sure your profile and cover photos are optimized for different dimensions when creating a Facebook business page. Your profile photo is located above your cover photo. Make sure that you don't make it too large to obscure important information. To modify it, hover over the bottom-right corner.
Your profile picture and cover photo can both be used in different sizes to create a Facebook Business Page. For desktop users, the cover photo should be 820 pixels wide and 315 pixels tall. Mobile users should have 640x360 pixels. Facebook will reduce images that are smaller than this size and make them blurry. Therefore, use an appropriate image size and save it as a PNG file.
Add a call to action button
A call-to-action button on your Facebook business page can encourage people to take action, such as downloading apps or purchasing tickets. Facebook allows you to add call-to action buttons free of charge. You can track how people click them, making it a powerful way to encourage action.
It depends on the type and placement of your CTA buttons, it can be tedious to adjust the button's position on your Facebook business page. It is advisable to test the button before implementing it in your business's profile. You can choose from many options depending on which action you wish to entice visitors.
Your brand story should be compelling
You must tell a compelling brand story if your Facebook business page is to succeed. A brand narrative is a short description that explains your company's mission statement, vision, and core values. It should also show your audience why they should care about what you're selling. Six key elements make a brand story compelling. Here are some ideas to help you create an engaging story.
A great brand story connects all of the products, experiences, and services that a company has. It connects with people who are searching for it. It also links the brand promise and the aspirations for the audience. Engaging with customers and building loyal followers is possible only by telling a compelling brand story. This guide will walk you through every step of crafting a compelling brand story.
Select a business type
Facebook allows you to add up three categories. However, Facebook will delete any already existing ones. It is best to pick as specific a category you can. Your page will rank higher on Facebook if you add three categories. The categories can be organized in drop down lists. Fill in the details about you business. Depending on the nature of your business, you may have to add a phone number or address.
First, select a business category. You can create pages to promote local businesses, artists, causes and brands. A page can be added for entertainment. For a small business, it's best to select a category related to the type of product or service you're selling. If it is necessary, you can also add a page for nonprofit organizations.
Upload a cover video
Upload a cover video to make your website stand out. A cover video is a great way of advertising your product or service. It can last as much as 90 seconds. Make sure your video is short and focused on the main points of your business. Include a CTA like a coupon, trial offer, website link or coupon. You can set them to play in loop, or as a GIF.
Before you upload a cover video to Facebook, make sure it meets all the requirements. You must ensure that your videos meet the minimum dimensions and resolution requirements. If you don’t own any video equipment, you may be able to purchase stock video online. You can upload it to your page. You should make sure that your cover video speaks to your target audience. A professional videographer can assist you if your skills are not up to the task of creating a cover clip.
FAQ
What is Content Marketing without an Agency?
No! You can create high-quality content with many tools online. Agencies tend to charge higher prices for their services.
Why should I have a Content Marketing Strategy in place? Why not just post social media updates or send emails?
Two main reasons you might choose to ignore a Content Marketing Strategy.
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You might think that email marketing and social media posts are enough to get people talking about your brand.
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It's possible to assume that sharing this content via social media and email marketing is not practical.
Both assumptions are incorrect.
Email marketing, as well as social media posts, can be excellent ways to communicate with prospects or customers. However, they aren't enough by themselves.
A single email campaign won't be enough to help you achieve your goals. An email campaign alone won't help you reach your goals. It must be part of larger strategies. You can't rely on social media to help you reach your goals. They need to be part of an overall plan.
This is where your Content Marketing Strategy comes in. This strategy will help you manage the content creation process.
As a result, your time will be more focused on other aspects of your business such as increasing your conversion rates and growing your audience.
A Content Marketing Strategy is a great tool, but it doesn't necessarily make it easy.
But, having a strategy in place makes all the difference.
What's the role of a content strategist in marketing?
Content strategists will help you understand the needs of search engines and what they are looking for. They make sure your website is optimized for search engines to help you rank high. They create content for social media sites like Facebook and Twitter. They also write copy for advertisements, blogs, websites and other media.
A content strategist collaborates with a marketing team to help organize a plan for the company’s online presence. Content strategists work well in teams, but can also work independently.
How long should content marketing last?
This depends on your goals. Different businesses have different goals. Some are focused on short-term results while others seek long-term growth. We recommend that you start with three months of consistent content production and then evaluate your progress after that period.
Statistics
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
External Links
How To
What are the best content-marketing platforms?
No platform works well across every industry, but most industries have at least one tool they prefer to use. Hubspot has been demonstrated to increase conversions by nearly half, making it a widely-used tool for marketers.
Not all tools are created equally. Some tools allow you to track more data, while others facilitate collaboration between different teams. Others have A/B testing capabilities that could help increase your content marketing ROI.
Before you decide to choose a platform, consider the following: Which platforms have the best pros and cons? Is it going to meet my needs right now? And what about in 2 years?
Entrepreneur Magazine's top five content marketing platforms are listed below.
Content Marketing Platform #1: Marketo Content Studio
Marketo is a provider of enterprise social media management software. It provides a variety of products and services including CRM software, social media publishing tools, and analytics dashboards.
They also offer a content studio that gives businesses access to a library of pre-made templates and graphics that can be modified into customized designs.
This means you don’t need time to create new graphics and write unique content. Instead, you can instead focus on creating compelling content that speaks directly and effectively to your target audience.
Marketo makes adding images and videos to blog posts easy. This improves the visual appeal of your posts and encourages readers to engage with them.
Marketo requires that you upload your files to Marketo in order to edit them.
Content Marketing Platform#2: Trello
Trello can be compared to Kanban boards for project management. They both feature lists of tasks on which users can assign and monitor progress.
Trello allows for you to create boards for each team member, and assign them specific responsibilities. Trello allows workers to easily share information.
However, unlike Kanban boards, Trello doesn't require any special software to run. You can use Trello on any device.
Trello is a great way to invite people and collaborate on projects without having access to sensitive data.
This means you can create a private board and show only essential details to those who need to know to complete a task.
Content Marketing Platform 3: Google Suite
Google has many products for business owners. Google Docs, Sheets and Slides are all part of the company's G Suite.
This application is not free. Each user must be paid individually. You can use them for multiple purposes with many plans starting at $5 per month.
For example, if you want to create a document and embed a link from another website, you would need to purchase two licenses.
But if you want to just create one document, it is possible to do so free of charge.
A significant advantage of using Google tools is that they integrate well with other apps like Gmail. Google tools integrate well with other apps such as Gmail, so you can send links to documents by email and store data efficiently in Google Drive.
Hubspot Content Management Platform 4
HubSpot is a highly popular web-based marketing tool that offers plenty of functionality.
Its platform lets users manage various aspects of websites, landing pages, or blogs. Users can track conversions and create automated email campaigns.
HubSpot integrates with Salesforce and WordPress so that you can connect all three.
HubSpot integrates well with over 200 third party apps. This is one the most attractive features. This means you can automate processes and generate reports based on real-time data.
Although HubSpot won't allow you to publish content directly, you can export it in many formats, including HTML and PDF.
HubSpot has a free version that allows you to test pricing. However, once you upgrade to a premium account, you have unlimited access.
So whether you are looking for a blog platform, an eCommerce solution, or anything else, try out HubSpot today.